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As we step into 2024, the beauty world is buzzing with fresh makeup trends that promise to make this year more exciting than ever. From the revival of '90s nostalgia makeup to the rise of no-makeup makeup looks, there's something for everyone. Whether you're a makeup enthusiast or looking to update your routine, these trends offer a perfect blend of innovation and timeless beauty. Let's delve into the top makeup trends for 2024 and how you can incorporate them into your routine with products available at McGrocer.

1. Neutral Makeup Embrace

Neutral makeup continues to reign supreme in 2024, offering a versatile and sophisticated look that's perfect for any occasion. Earth-toned hues and soft, natural shades are your go-to for this trend. Celebrities like Cara Delevigne and Anya Taylor-Joy have been spotted embracing neutral looks, proving that understated beauty never goes out of style.

For a flawless neutral look, try the MAC Cosmetics Eyeshadow available for $23. Its smooth application and long-lasting formula make it a must-have for any makeup bag.

2. Skip the Liner for a Fresh Look

The no-makeup makeup trend is all about embracing your natural beauty with minimal effort. One way to achieve this is by skipping the eyeliner. This trend gives you a fresh, youthful appearance while still allowing your eyes to pop. Opt for a shimmery eyeshadow to add a touch of glamour without the fuss of eyeliner.

Consider the Urban Decay 24/7 Moondust Eyeshadow in "Glitter Rock" for $24. Its dazzling shimmer will highlight your eyes beautifully.

3. '90s Nostalgia Returns

The '90s are back, and they're better than ever. This nostalgic trend focuses on subtle eye makeup, bold lips, and doll-like blush. It's all about creating a vibe rather than focusing on one bold element. A silk scarf or thin-framed glasses can complete the look, adding a touch of '90s flair to your ensemble.

Pair your makeup with the Kate Spade Hot Sauce Silk Square Scarf for $88 to capture that retro essence perfectly.

4. Add Some Body Shimmer

Who says makeup is just for your face? Body shimmer is making a big comeback in 2024, adding a touch of sparkle to your neck, shoulders, and arms. This trend is perfect for those warm summer nights when you want to shine bright and make your outfit pop.

For a radiant glow, try the e.l.f. Cosmetics Halo Glow Liquid Filter for £14. Its lightweight formula ensures a smooth and luminous finish.

5. Best Affordable Contour Makeup

Contouring doesn't have to break the bank. Affordable contour makeup options are abundant in 2024, providing high-quality products without the hefty price tag. These products help you achieve a sculpted, defined look effortlessly.

The e.l.f. Cosmetics Contour Palette for £9 is a fantastic budget-friendly option. Its blendable shades make contouring a breeze, even for beginners.

6. Top Contour Face Palettes

For those looking to invest in high-quality contour palettes, 2024 offers some top-tier options that deliver professional results. These palettes come with a range of shades to help you sculpt, define, and highlight your features with precision.

The MAC Studio Fix Sculpt and Shape Contour Palette for £40 is a top choice. Its finely milled powders blend seamlessly into the skin.

7. Highlight & Contour Palettes

Highlight and contour palettes are essential for achieving a flawless makeup look. They offer the convenience of having both contour and highlight shades in one palette, making it easy to enhance your features on the go.

Consider the KVD Beauty Shade + Light Face Contour Palette for £43. Its high-pigment formula ensures a smooth and lasting finish.

8. Beginner-Friendly Contour Makeup

If you're new to contouring, don't worry. There are plenty of beginner-friendly contour makeup products that simplify the process. These products are designed to be easy to use, helping you achieve a defined look with minimal effort.

The Anastasia Beverly Hills Pro Series Contour Kit for £42 is a great starting point. Its comprehensive guide and blendable shades make it perfect for contouring newbies.

9. Shimmery Eyeshadow Craze

Shimmery eyeshadows are taking over the makeup scene in 2024. These eyeshadows add a touch of sparkle and dimension to your eyes, making them stand out beautifully. They are perfect for both everyday wear and special occasions.

Try the MAC Cosmetics Eyeshadow for $23 to achieve a dazzling look. Its rich pigment and smooth application make it a favorite among makeup enthusiasts.

10. No-Makeup Makeup Look

The no-makeup makeup look is all about enhancing your natural beauty with minimal products. This trend focuses on lightweight foundations, cream blushes, and subtle highlights to create a fresh, dewy appearance.

For a flawless base, consider using the e.l.f. Cosmetics Halo Glow Liquid Filter for £14. Its sheer coverage and luminous finish are perfect for achieving that coveted no-makeup look.

11. Vegan Makeup Products

As more people prioritize ethical and sustainable choices, vegan makeup products are becoming increasingly popular. These products are cruelty-free and often made with natural ingredients, making them a great choice for conscientious consumers.

The KVD Beauty Shade + Light Face Contour Palette for £43 is a fantastic vegan option. Its high-quality formula ensures a smooth and lasting finish without compromising on ethics.

12. Lightweight Foundations

Lightweight foundations are a must-have for 2024, providing coverage without feeling heavy on the skin. These foundations offer a natural finish, perfect for everyday wear and those who prefer a more understated look.

The e.l.f. Cosmetics Halo Glow Liquid Filter for £14 is an excellent choice for a lightweight foundation. Its breathable formula ensures a comfortable and radiant finish.

13. Cream Blushes

Cream blushes are making a big splash in 2024, offering a natural and dewy finish that's perfect for any makeup look. These blushes are easy to apply and blend, providing a fresh and youthful appearance.

Try the MAC Cosmetics Cream Blush for a soft and radiant glow. Its creamy texture ensures a smooth and seamless application.

14. Liquid Blushes

Liquid blushes are another trend to watch out for in 2024. These blushes provide a sheer and buildable color that adds a natural flush to your cheeks. They are perfect for achieving a fresh and dewy look.

The e.l.f. Cosmetics Liquid Blush is a fantastic option for a natural and long-lasting finish. Its lightweight formula ensures a smooth and even application.

15. Expert Makeup Tips

Stay ahead of the game with expert makeup tips that help you achieve the perfect look. From application techniques to product recommendations, these tips will elevate your makeup game in 2024.

Consider following renowned makeup artists and beauty influencers for the latest trends and tips. Their insights can help you master new techniques and discover the best products for your needs.

16. Makeup Recommendations

With so many makeup products on the market, it can be overwhelming to choose the right ones. Makeup recommendations from trusted sources can help you find high-quality products that suit your preferences and needs.

Explore product reviews and recommendations from beauty experts to discover the best makeup products for 2024. These insights can guide you in making informed decisions and building your ideal makeup collection.

17. Beginner Makeup Kits

For those new to the world of makeup, beginner makeup kits are a great way to start. These kits come with essential products and tools to help you create a variety of looks with ease.

The e.l.f. Cosmetics Beginner Makeup Kit is an excellent choice for makeup newbies. It includes everything you need to get started, from foundation to eyeshadow and more.

18. Best Contour Palettes

Contour palettes are essential for achieving a sculpted and defined look. The best contour palettes offer a range of shades to suit different skin tones and preferences, making contouring a breeze.

The MAC Studio Fix Sculpt and Shape Contour Palette for £40 is a top contender. Its finely milled powders and blendable shades ensure a flawless finish.

19. Affordable Contour Makeup

Achieving a contoured look doesn't have to be expensive. Affordable contour makeup options provide high-quality products at budget-friendly prices, making it easy to enhance your features without breaking the bank.

The e.l.f. Cosmetics Contour Palette for £9 is a fantastic budget-friendly option. Its blendable shades and smooth application make it a favorite among makeup enthusiasts.

20. Highlight and Contour

Highlight and contour techniques are essential for creating a defined and radiant look. These techniques help you enhance your features and add dimension to your makeup.

For a flawless highlight and contour, try the KVD Beauty Shade + Light Face Contour Palette for £43. Its high-pigment formula ensures a smooth and lasting finish.

21. Makeup Products for 2024

With so many makeup products available, it's important to choose ones that suit your needs and preferences. Explore new products and trends to keep your makeup game fresh and exciting in 2024.

From eyeshadows to foundations, there's a wide range of makeup products to choose from. Consider exploring new brands and formulations to find the perfect products for your makeup routine.

22. Vegan Makeup Products

As more people prioritize ethical and sustainable choices, vegan makeup products are becoming increasingly popular. These products are cruelty-free and often made with natural ingredients, making them a great choice for conscientious consumers.

The KVD Beauty Shade + Light Face Contour Palette for £43 is a fantastic vegan option. Its high-quality formula ensures a smooth and lasting finish without compromising on ethics.

23. Beginner Makeup Kits

For those new to the world of makeup, beginner makeup kits are a great way to start. These kits come with essential products and tools to help you create a variety of looks with ease.

The e.l.f. Cosmetics Beginner Makeup Kit is an excellent choice for makeup newbies. It includes everything you need to get started, from foundation to eyeshadow and more.

24. Expert Makeup Tips

Stay ahead of the game with expert makeup tips that help you achieve the perfect look. From application techniques to product recommendations, these tips will elevate your makeup game in 2024.

Consider following renowned makeup artists and beauty influencers for the latest trends and tips. Their insights can help you master new techniques and discover the best products for your needs.

25. Lightweight Foundations

Lightweight foundations are a must-have for 2024, providing coverage without feeling heavy on the skin. These foundations offer a natural finish, perfect for everyday wear and those who prefer a more understated look.

The e.l.f. Cosmetics Halo Glow Liquid Filter for £14 is an excellent choice for a lightweight foundation. Its breathable formula ensures a comfortable and radiant finish.

26. Cream Blushes

Cream blushes are making a big splash in 2024, offering a natural and dewy finish that's perfect for any makeup look. These blushes are easy to apply and blend, providing a fresh and youthful appearance.

Try the MAC Cosmetics Cream Blush for a soft and radiant glow. Its creamy texture ensures a smooth and seamless application.

27. Liquid Blushes

Liquid blushes are another trend to watch out for in 2024. These blushes provide a sheer and buildable color that adds a natural flush to your cheeks. They are perfect for achieving a fresh and dewy look.

The e.l.f. Cosmetics Liquid Blush is a fantastic option for a natural and long-lasting finish. Its lightweight formula ensures a smooth and even application.

Makeup Recommendations

With so many makeup products on the market, it can be overwhelming to choose the right ones. Makeup recommendations from trusted sources can help you find high-quality products that suit your preferences and needs.

Explore product reviews and recommendations from beauty experts to discover the best makeup products for 2024. These insights can guide you in making informed decisions and building your ideal makeup collection.

Frequently Asked Questions (FAQs)

How can I achieve a no-makeup makeup look?

To achieve a no-makeup makeup look, focus on lightweight foundations, cream blushes, and subtle highlights. Use products like the e.l.f. Cosmetics Halo Glow Liquid Filter for a natural and radiant finish.

What are some beginner-friendly contour makeup products?

Beginner-friendly contour makeup products simplify the contouring process. The Anastasia Beverly Hills Pro Series Contour Kit is a great option for beginners, offering blendable shades and a comprehensive guide.

What are the best vegan makeup products for 2024?

Vegan makeup products are cruelty-free and often made with natural ingredients. The KVD Beauty Shade + Light Face Contour Palette is a fantastic vegan option for achieving a smooth and lasting finish.

How can I add body shimmer to my makeup routine?

To add body shimmer to your makeup routine, apply a thin layer of shimmer to your neck, shoulders, and arms. The e.l.f. Cosmetics Halo Glow Liquid Filter is a great product for achieving a radiant glow.