Up to 9 weeks of fade-defying colour*
Multidimensional Colour and High-Impact Shine
New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes.
Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine.
Up to 5x more nourished hair**
Looking for a colour full of reflects at home?
Introducing renovated permanent colour Preference by L'Oreal Paris with new oil-in-gel formula!
Benefits of Preference by L'Oreal Paris•Up to 9 weeks of fade-defying colour*
•Multidimensional Colour and High-Impact Shine •New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes
•Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine.
•Up to 5x more nourished hair**
Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse.
Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x User guide & pair of protective gloves.
What makes it special?
FADE-DEFYING SYSTEM - Our high tenacity dyes powerfully enter the hair fibre for long lasting colour.
NON-DRIP OIL-IN-GEL TEXTURE - Advanced texture for an easy application and optimal fibre coating.
SHINE PROTECT CONDITIONER FOR SOFTER AND SILKIER HAIR - Enriched with UV-Filter and Vitamin E. It helps preserve shine.
*Visual assessment, 36 washes, >76% agreement for brown/blonde/black shades, 50% agreement for red/copper shades.
** Instrumental Test
Up to 9 weeks of fade-defying colour*
Multidimensional Colour and High-Impact Shine
New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes.
Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine.
Up to 5x more nourished hair**
Looking for a colour full of reflects at home?
Introducing renovated permanent colour Preference by L'Oreal Paris with new oil-in-gel formula!
Benefits of Preference by L'Oreal Paris
•Up to 9 weeks of fade-defying colour*
•Multidimensional Colour and High-Impact Shine
•New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes.
•Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine.
•Up to 5x more nourished hair**
Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse.
Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x User guide & pair of protective gloves.
What makes it special?
FADE-DEFYING SYSTEM - Our high tenacity dyes powerfully enter the hair fibre for long lasting colour.
NON-DRIP OIL-IN-GEL TEXTURE - Advanced texture for an easy application and optimal fibre coating.
SHINE PROTECT CONDITIONER FOR SOFTER AND SILKIER HAIR - Enriched with UV-Filter and Vitamin E. It helps preserve shine.
*Visual assessment, 36 washes, >76% agreement for brown/blonde/black shades, 50% agreement for red/copper shades.
** Instrumental Test
L'Oréal Paris, London, W6 8AZ
Step 1 - Before Colouring:
Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before.
Please follow the instruction leaflet and read the safety information.
Step 2 - Prep:
Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing.
Step 3 - Apply Colour:
Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.
Country of origin: Belgium
We deliver to over 120 countries || Whilst certain products cannot be delivered outside UK, some products may be subject customs and excise duties || We confirm if this product can be delivered to your location (outside the UK) when you enter your delivery address at checkout. If you are unable to checkout, please contact us via WhatsApp or email hello@mcgrocer.com to enquire if this product can be delivered to your location and to process your order via our live chat.
