L’Oréal Paris Excellence Cool Crème Permanent Hair Dye, Long-lasting Anti-Brassiness Colour, 7.11 Ultra Ash Blonde GOODS Boots
L’Oréal Paris Excellence Cool Crème Permanent Hair Dye, Long-lasting Anti-Brassiness Colour, 7.11 Ultra Ash Blonde GOODS Boots

L'Oréal Paris Excellence 7.11 Ash Blonde Hair Dye

Achieve your dream ultra ash blonde with L'Oréal Paris Excellence Cool Crème permanent hair dye. This triple-care system protects your hair and scalp while delivering long-lasting, cool blonde colour with anti-brassiness technology. Perfect for achieving a natural-looking result with up to 100% grey coverage.
  • Triple Care Colour Ritual: Protective cream, gentle shampoo, and anti-brassiness mask.
  • Pro-Keratin enriched formula: Protects hair during the colouring process.
  • Anti-Brassiness Purple Technology: Neutralises yellow and orange tones.
  • Long-lasting cool colour: Rich and vibrant results.
  • Up to 100% grey coverage: Natural-looking, even colour.
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£18.68
£18.68
In Stock
Available From  | Boots

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International orders (excl. UK) may incur import fees on arrival (you pay). Prices exclude shipping and duties.
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Description
Description
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L'OREAL PARIS EXCELLENCE COOL CRÈME 7.11 Ultra Ash Blonde GBL'Oreal Paris Excellence Crème permanent hair dye, up to 100% grey hair coverage, natural-looking hair colour result, blonde hair dye 7.11 Ultra Ash BlondeTRIPLE CARE COLOUR RITUAL: Cares for your colour. Cares for your scalp. Cares for your hair. Follow our three step ritual:
1. Protective Cool Colouring Cream: Enriched with Pro-Keratin. Protects the hair as it colours. Rich, long-lasting, cool colour.

2. Gentle pH Purple Post-Colour Shampoo. Delicately cleanses the scalp and hair of excess residue. Smooths the hair and reveals a radiant colour.

3. Anti-Brassiness Purple Mask. Makes the hair shiny and supple whilst neutralising brassiness week after week.
ANTI-BRASSINESS PURPLE TECHNOLOGYNew routine, formulated to be used specifically after Excellence Cool Crème. It reveals colour radiance and keeps your beautiful cool colour over time.
GENTLE pH POST-COLOUR PURPLE SHAMPOODelicately cleanses the scalp and hair by gently rinsing away excess residue. Smooths the hair and reveals a radiant colour.
ANTI-BRASSINESS PURPLE MASKWeek after week it neutralises the unwanted yellow and orange tones in your hair, thanks to a special calibration of purple dyes.


How to use

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing. STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.


Ingredients

1224308 - Colouring Cream: Aqua / Water, Cetearyl Alcohol, Propylene Glycol, Deceth-3, Laureth-12, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Lauric Acid, Glycol Distearate, Polyquaternium-22, Ethanolamine, Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate, CI 77891 / Titanium Dioxide, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, Ascorbic Acid, Sodium Metabisulfite, Thioglycerin, Toluene-2,5-Diamine, Dimethicone, Proline, Carbomer, Threonine, Resorcinol, EDTA, Parfum / Fragrance. (F.I.L. C227585/1) 1152439 - Developer: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202318/2) 1241644 B - Gentle pH Shampoo: Aqua /Water, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Dimethicone, Sodium Chloride, Parfum / Fragrance, Hexylene Glycol, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Amodimethicone, Carbomer, Guar Hydroxypropyltrimonium Chloride, Trideceth-10, Glycerin, Salicylic Acid, Glycol Distearate, Mica, Linalool, Hexyl Cinnamal, PEG-100 Stearate, Steareth-6, Phenoxyethanol, Isoeugenol, Coco-Betaine, Trideceth-3, CI 77891/ Titanium Dioxide, Benzyl Alcohol, Acetic Acid, Fumaric Acid, CI 60730 / Ext. Violet 2. (F.I.L. C248857/1) 1241648 - Nourishing Mask: Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Phenoxyethanol, CI 60730 / Acid Violet 43, Benzoic Acid, Trideceth-6, Potassium Hydroxide, Linalool, Hexylcinnamal, Cetrimonium Chloride, Isoeugenol, Benzyl Alcohol, Parfum / Fragrance. (F.I.L. C247697/1)

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