The first Neutralising Toning Mask featuring genuine Plex technology. Knight and Wilson's PurePlex deep conditioning semi-permanent toning Mask, Neutralises Yellow and Brassy Tones in Natural Blonde, Pre-Lightened and Grey Hair and lasts for 4 – 8 washes. The PurePlex Aminofix Technology Rebuilds your Hairs Natural Structure, Nourishes and Strengthens as it improves your overall Hair Quality.
For best results pre-lighten hair with PurePlex Bond Reconstructing Cream Bleach and continue your hair regime with our PurePlex Shampoo and Conditioner and lock in your colour.
Suitable for all hair types. Adult use only.
After combing your damp, towel dried hair - squeeze a small amount of PurePlex Whitening Mask into the palm of your gloved hand and gently rub them together. Lightly smooth your palms across your hair (from hairline to back sections) and take a plastic comb and gently comb this first application through. Now repeat the above, however begin working and combing PurePlex Blonde Whitening Mask throughout the hair. You will notice the hair appears blue - this is perfectly normal. To ensure an even application all areas from (root to tip) of the hair must display blue/violet hue. Once you are happy with the coverage and all the hair is covered. Gently massage the hair colourant throughout the hair for a minute or so & proceed to development times which can be found in our detailed instructions inside the box.
Hair colorants can cause severe allergic reactions. To avoid irritation and reaction to this product it is advised to complete a strand test before use - only proceed if no adverse reaction occurs. Everyone should perform a strand test before dyeing their hair, even if they have used the product before, as that ensures they will achieve the right result and indicates time required for development. Please see test strand instructions. This product is not intended for use on persons under the age of 16. Always read and follow the full instructions enclosed with the product.
Vegan Friendly Cruelty Free Sulphate Free
Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Glyceryl Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Butyrospermum Parkii (Shea) Butter, Argania Spinosa Kernel Oil, Oleth-5 Phosphate, Dioleyl Phosphate, Citric Acid, Triethanolamine, Phenoxyethanol, Ethylhexylglycerin, Parfum (Fragrance), Acid Violet 43 (Ext. D&C Violet 2), Benzyl Benzoate, Hexyl CinnamalCONDITIONER – 30ml: Aqua (Water), Myristyl Alcohol, Glyceryl Stearate, Cetrimonium Chloride, Behenyl Alcohol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Butyrospermum Parkii (Shea) Butter, Argania Spinosa Kernel Oil, Panthenol, Quaternium-80, Citric Acid, Propylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Parfum (Fragrance), Benzyl Alcohol, Benzyl Benzoate, Hexyl Cinnamal, Ethylhexyl Methoxycinnamate
Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Glyceryl Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Butyrospermum Parkii (Shea) Butter, Argania Spinosa Kernel Oil, Oleth-5 Phosphate, Dioleyl Phosphate, Citric Acid, Triethanolamine, Phenoxyethanol, Ethylhexylglycerin, Parfum (Fragrance), Acid Violet 43 (Ext. D&C Violet 2), Benzyl Benzoate, Hexyl CinnamalCONDITIONER – 30ml: Aqua (Water), Myristyl Alcohol, Glyceryl Stearate, Cetrimonium Chloride, Behenyl Alcohol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Butyrospermum Parkii (Shea) Butter, Argania Spinosa Kernel Oil, Panthenol, Quaternium-80, Citric Acid, Propylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Parfum (Fragrance), Benzyl Alcohol, Benzyl Benzoate, Hexyl Cinnamal, Ethylhexyl Methoxycinnamate
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