Gooch Oriental Ersari Rug - Red, 201x153cm, Hand-Knotted

A selection of truly unique and totally individual traditional hand-knotted rugs, this range from Gooch Oriental showcases rugs created by different artisans across town and village locations across the world, including traditional Persian creations. Each piece is carefully selected by the Gooch Oriental team to ensure it's authenticity, quality and finish. Each one is knotted by hand, an intricate process using traditional hand knotting techniques. As such, no two pieces are the same, meaning you can add an authentic and unique piece of crafted design into your home, whilst supporting this heritage industry.

Ersari is one of the most important Turkoman tribes, it's people are considered among the best weavers of the 24 clans with the most specialist and smallest clans being Ersari and Tekke. Originally nomadic, these proud people are mostly settled in Northern Afghanistan in the area bordered by Uzbekistan and Turkmenistan. These fine rugs are dyed using traditional natural vegetable dyes and then hand knotted in Northern Afghanistan before being transported over to Pakistan where they are expertly finished including washing and trimming.

The design remains traditional however in the last few years they have introduced a somewhat wider range of colours. These rugs are made using 100% hand spun wool on cotton warp. In 1sqm of Ersari rugs there would be around 150000 + knots which bearing in mind the unique quality of wool yarn allows for a fine density and lower pile to best showcase the pattern.

About your new rug

• We recommend John Lewis & Partners Rug Hold Underlay. It prevents your rug from moving underfoot and protects against colour transfer to the floor
• As this rug is made using natural fibres, shedding is to be expected. This will reduce over time, and should not have an impact on the lifespan or performance of your rug . When you first get your rug, please use the brush attachment on your vacuum cleaner whilst the shedding dies down. After that, when vacuuming your rug, use suction only. Rotating brushes may damage the fibres.
• When vacuuming your rug, use suction only. Rotating brushes may damage the fibres
• Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents.
• Attend to spillages immediately and blot with a clean, dry cloth to prevent staining. Dilute a small amount of appropriate carpet shampoo in water. Dampen a colourfast cloth in the diluted shampoo solution and dab the rug, lightly agitating, moving in the direction of the pile. Treat the whole rug and not just the affected area. To restore the appearance of the affected area, use a soft bristled brush to gently comb in the direction of the pile. Allow the rug to thoroughly dry.