Revitalize your hair with Sol de Janeiro Brazilian Joia™ Strengthening + Smoothing Shampoo, a luxurious sulfate-free formula perfect for fine to medium hair. This gentle yet effective shampoo cleanses and nourishes, leaving your hair feeling healthy, strong, and beautifully fragrant. Experience the transformative power of Brazilian ingredients and our iconic Cheirosa 62 fragrance.
Our new + improved shampoo addresses the concerns for fine to medium hair: damage repair, dryness, frizz, split ends, and hair weighed down by heavy formulas. Sulfate-free and color-safe. A blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture. Transform your next wash day into a private paradise with our iconic Cheirosa 62 fragrance.
Wet hair thoroughly. Pour a quarter size amount of shampoo into the palms of your hands and rub together to create light lather. Gently massage the product directly into your scalp for 1-2 minutes focusing on the roots. While shampooing, finger comb hair in a downwards direction to effectively clean and remove any styling products you’ve used Rinse out and apply conditioner for maximum damage repairing + hydrating benefits as directed.
Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, PETA-approved cruelty-free, and gluten-free, and comes in recyclable packaging.
SOL Seal Technology™: Keratin-like plant-based microcapsules repair damaged hair and help prevent future hair damage in one use. Brazil Nut Oil: Rich in selenium to nourish, help protect and restore vital shine. Buriti Fruit: Brimming with healthy fats to smooth cuticles to fight frizz and strengthen dry, brittle hair.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Parfum (Fragrance), Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Coconut Acid, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Cocos Nucifera (Coconut) Oil, Euterpe Oleracea (Açaí) Fruit Oil, Bertholletia Excelsa (Brazil Nut) Seed Oil, Astrocaryum Murumuru Seed Butter, Mauritia Flexuosa Fruit Oil, Hibiscus Sabdariffa Flower Extract, Helianthus Annuus (Sunflower) Seed Oil, Chamomilla Recutita (Matricaria) Flower Extract, Tocopherol, Coco-Glucoside, Algin, Xanthan Gum, Chitosan, Carrageenan, Glycerin, Glycol Stearate, Cocamide MIPA, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Magnesium Nitrate, Isopropanolamine, Caprylic/Capric Triglyceride, Magnesium Chloride, Sorbitan Oleate, Phenoxyethanol, Ehtylhexylglycerin, Citric Acid, Sodium Chloride, Sodium Hydroxide, Benzyl Salicylate, Coumarin, Limonene, Hydroxycitronellal, Methylchloroisothiazolinone, Methylisothiazolinone, CI 15985 (Yellow 6), CI 19140 (Yellow 5).
We deliver to over 120 countries || Whilst certain products cannot be delivered outside UK, some products may be subject customs and excise duties || We confirm if this product can be delivered to your location (outside the UK) when you enter your delivery address at checkout. If you are unable to checkout, please contact us via WhatsApp or email hello@mcgrocer.com to enquire if this product can be delivered to your location and to process your order via our live chat.
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