Noughty Pumped Up Shampoo - 250ml: Volumising, Vegan

Pump up the volume and leave your hair bursting with life. Packed full of red grape extract and B5 vitamins, its the body you've always dreamed of.

The Noughty choice
All Noughty products are: 97% natural; contain no parabens, petrochemicals, sulphates or silicones; vegan friendly and cruelty free. Made in the UK.

Award Winning
Natural Health Awards 2018 - Best Shampoo & Conditioner

Product Description
This shampoo gently cleanses while adding volume to fine and limp hair. Lightweight and oil free, make fine limp hair a thing of the past.

Active Ingredients
Red grape extract is infamous for its protective antioxidants.

With fruit rich in magnesium and vitamins C and E, fig extract supports hair moisturisation.

Vitamin B5, also known as pantothenic acid or panthenol, is a humectant, penetrating the cuticle where it attracts moisture to plump the shaft, creating volume as well as hydration.

Hydrating and soothing mangosteen extract is made from the vitamin-rich superfruit.

Uplifting passion fruit and hibiscus scent.

The Noughty Choice
All Noughty products are: 97% natural; contain no parabens, petrochemicals, sulphates or silicones; vegan friendly and cruelty free. Made in the UK.

Transitioning to natural haircare

Hair may need a little time to detox when transitioning to natural haircare. Conventional ingredients can leave residues that coat the hair shaft and build up, weighing the hair down and leaving it dull.

It can take a few washes (Noughty recommends up to 8) for the build-up to be removed from root to tip. During this transition, hair can feel worse before it feels better. Hair can feel tangled, matted, sticky or heavy, as detoxing asks the hair to let go of all the residual materials it's been holding onto.

Make sure you are using plenty of water - from wetting your hair to adding water in wash, to rinsing thoroughly. Use a more intense conditioner to help with tangles and mats, and only apply conditioner to mid lengths and ends if hair feels sticky or heavy.

Patience and persistence are worth it: after around 8 washes, hair will start to benefit from the natural ingredients and the balance of oils will be restored.

© KMI Brands 2018.

KMI Brands Ltd.,
6th Floor,
71 Kingsway,
London,
WC2B 6ST.

Directions: Apply to wet hair for a feather-soft lather. If needed, add more water for extra foam. For best results, finish with Pumped Up Conditioner.

WARNINGS: Colours may vary due to natural extracts. Avoid contact with eyes; if product gets into the eyes, immediately rinse well with water.