Transform your hair with L'Oréal Paris Preference Vivids Permanent Hair Dye, delivering vibrant, long-lasting colour. This rich, luminous dye, inspired by iconic Parisian red, provides a bold and radiant finish that lasts. Get salon-quality results at home with this easy-to-use formula.
- Intense, luminous colour that lasts up to 8 weeks.
- Shine Protect conditioner enriched with UV filter and Vitamin E.
- Liquid gel technology for easy application and even coverage.
- Inspired by the Moulin Rouge for an authentic, vibrant red.
- 3X shinier hair compared to untreated hair.
Description
xColorista is now Preference Vivids. Our Preference expertise is at the service of Vivid Colours. Get a Bright Red bold colour with radiance that holds for up to 8 weeks*. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Bright Red was inspired by the famous, bright and authentic red Moulin Rouge, located at the bottom of Montmartre hill. Be colour safe and always do your 48-hour patch test. *INSTRUMENTAL TEST
How to use
STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing. STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.
Ingredients
COLOURANT GEL: AQUA / WATER • ALCOHOL DENAT. • PEG-4 RAPESEEDAMIDE • GLYCERYL LAURYL ETHER • DECETH-3 • PROPYLENE GLYCOL • ETHANOLAMINE • LAURETH-5 CARBOXYLIC ACID • AMMONIUM HYDROXIDE • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • POLOXAMER 338 • 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE • 5-AMINO-6-CHLORO-o-CRESOL • OLEYL ALCOHOL • AMMONIUM THIOLACTATE • EDTA • ERYTHORBIC ACID • PARFUM / FRAGRANCE.
DEVELOPER CREAM: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. SHINE PROTECT CONDITIONER: AQUA /WATER • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLA WAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • SODIUM PCA • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 •CHLORHEXIDINE DIGLUCONATE • LIMONENE • CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • GERANIOL • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE.
Shipping Details
xWe deliver to over 120 countries || Whilst certain products cannot be delivered outside UK, some products may be subject customs and excise duties || We confirm if this product can be delivered to your location (outside the UK) when you enter your delivery address at checkout. If you are unable to checkout, please contact us via WhatsApp or email [email protected] to enquire if this product can be delivered to your location and to process your order via our live chat.
