L'Oréal Paris Preference Vivids Magnetic Plum Hair Dye - 273g

- Our Preference expertise is now at the service of Vivid Colours. Get a Magnetic Plum bold colour with radiance that holds for up to 8 weeks*.
- Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 2X shinier hair and a luminous colour result you can trust.
- Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks.

Colorista is now Preference Vivids. Our Preference expertise is at the service of Vivid Colours. Get a Magnetic Plum bold colour with radiance that holds for up to 8 weeks*. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Magnetic Plum was inspired by the crazy magnetic neon purple lights that invade the night clubs in Pigalle. Be colour safe and always do your 48-hour patch test. *Instrumental Test

Goes well with
Reference 9 Level Lift Extreme Platinum Bleach

Colorista is now Preference Vivids. Our Preference expertise is at the service of Vivid Colours, in 14 shimmering shades. Get high-intensity, bold colour with radiance that holds for up to 8 weeks*. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colour experts for up to 3X shinier hair and a luminous colour result you can trust. Be colour safe and always do your 48-hour patch test.

L'Oréal Paris,
London,
W6 8AZ.

Step 1 - Before Colouring: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.
Step 2 - Prep: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.
Step 3 - Apply Colour: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.