L'Oréal Paris Excellence 7.11 Ash Blonde Hair Dye

Tired of Greys? Looking for caring at-home hair-dye to refresh your cool colour?
Introducing new Excellence Cool Crème enriched with Purple Technology enriched with Hyaluronic Acid.

Benefits of Excellence Cool Crème by L’Oréal Paris
•Permanent at-home colour with Purple Technology now enriched with Hyaluronic Acid.
•Neutralises yellow and orange undertones thanks to our purple shampoo and mask.
•Up to 100% Grey Coverage*
•Up to 5x more nourished hair*.
•Care for your colour with our Protective Cool Colouring Crème. Care for your scalp, with our gentle Purple Shampoo. Care for your hair with our Anti-Brassiness Purple Mask.
•Non-drip crème formula for easy application suits for all hair types.

Read instructions and patch test 48 hours before use: 1.) Use gloves and pour colouring into developer bottle and shake to mix, 2.) Apply colour and leave for recommended time, 3.) Shampoo out and follow with conditioning mask.
Each box includes: 1x Developer, 1x Colouring Cream, 1x Comb Applicator, 1x Gentle pH Shampoo, 1x Mask, 1x Leaflet and Pair of Gloves

What makes it special?
HYALURONIC ACID + PURPLE TECHNOLOGY - Simultaneously whilst nourishing the hair the anti-brass purple mask neutralises the brassiness for smooth and cool toned hair.
TRIPLE CARE COLOUR RITUAL:
•New Protective Cool Colouring Cream enriched with caring agents, it protects and nourishes the hair as it colours, and gives a long-lasting rich colour result.
•New Gentle pH Purple Shampoo infused with Hyaluronic Acid, it delicately cleanses the scalp and hair of excess residue to reveal a beautiful natural colour and hydrated feeling hair.
•New Anti-Brass Purple Mask enriched with Hyaluronic Acid, it seals the cuticles for nourished, supple hair and a long-lasting rich colour.
NON-DRIP CRÈME FORMULA FOR EASY APPLICATION, SUITS ALL HAIR TYPES


*Instrumental Test

L'Oréal Paris, London, W6 8AZ

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing. STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.