Colourants can alter the natural protective layer of the hair, making the fibre more sensitive to external aggressions such as sun and pollution. To help protect your hair, a specific protective care is needed. L'Oréal Paris has created Elvive Colour Protect, the UK's no. 1 for coloured hair*.
The secret to colour protection
Work through the lengths of your hair, right to the tips, and then rinse. For best results use after Colour Protect Shampoo and for even more care and protection, try Colour Protect Masque.
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