Goldwell Pure Pigments Pure Red: Intense Hair Color Boost

Pure Red can enhance copper and violet based colors. The use of large amounts of Pure Red will result in deeper red thanks to the high concentration of pigments.

It marks a revolution in Goldwell's coloring.Enrich your color services with extraordinarily effective pigments with unprecedented extra brightness and intensity.

Elumenated coloration:

• The Coloration Elumenated is obtained thanks to the @Pure Pigments that envelop a halo, the deep, intense and covering color of Topchic, Colorance and Nectaya, creating a halo of extraordinary brightness and luminosity.
• This color overlay creates a moving 3D effect that changes and transforms based on light.
• On average, a result 63% brighter than a conventional coloration.
• Power up to 3 times more, the result intensity of your color formula.
• Power 2 times more resistant to color loss.

Feature

High-definition direct dye additives that elevate hair color with unprecedented vibrancy and brilliance. Elevate your color services with powerful dyes that open up infinite new possibilities. Elumenated Hair Color is the result of @Pure Pigments surrounding Topchic, Colorance and Nectaya’s depth and coverage with an outer ring of extraordinary color brilliance and shine. This layering of color creates a moving, 3D effect that changes and morphs as light hits it. Benefits : Creates a new category of hair colour services: Colour Morphing, Colour Boosting, Colour Washing 8 high-concentrated tonesfor a unique play of color reflections. Elevates hair color with unprecedented vibrancy and brilliance, gives up to 63% more shine. Creates never-before-seen high-definition, multi-dimensional effects. Boosts the colour intensityof the colour formula by up to 3 times. Provides long-lasting color results, up to 2x more resistance to color fading. Integrates easily into your favorite formulations.