Clairol Blonde It Up: Platinum Blonde Hair Dye - No Bleach

1. Hair up to 5 levels lighter with no bleach.
2. AminoLift Technology lifts pigments inside the hair.
3. AminoGlycine Complex helps protect hair's natural keratin and protein, and helps keep its structure intact.
4. Conditioned, soft hair results.
5. Glossy finish.
6. Shimmer Lights Conditioner: Use it immediately after lightening for a cool neutral tone or 1-2 weeks later to prevent brassy tones.

Meet Clairol Blonde It Up, our most advanced blonding system that lightens hair up to 5 levels with NO BLEACH. What's the secret? Our patented AminoLift Technology lightener effectively lifts pigments inside the hair, while the AminoGlycine Complex helps protect hairs natural keratin and protein, and helps keep its structure intact. The results? Hair up to 5 levels lighter without the side effects of bleaching, with a conditioned, soft and glossy finish.

Follow up with the last step Shimmer Lights Conditioner - your blonde's new best friend! Tones down brassiness and helps maintain brightness on lightened hair. Use immediately after lightening for a cool neutral tone or 1-2 weeks later to prevent brassy tones.

FSC - FSC® Mix, Packaging from responsible sources, FSC® C002324

Wella,
5 St George's Rd,
Wimbledon,
London,
SW19 4DR,
United Kingdom.

Wella,
64295 Darmstadt,
Germany.

Step 1. Carry out an allergy test 48 hours before colouring.
Step 2. Do a strand test to determine optimal timing and results. Perms, relaxers, and previous colour can affect your results.
Step 3. Tear off the tab from the activator applicator bottle (#2), then unscrew the cap. Pierce the opening of AminoLift Lightening Cream (#1). With both hands, squeeze the entire contents of the tube (#1) completely into the bottle (#2). Close the applicator bottle and shake.
Step 3. A. All Over Application: Part your hair into 4 sections and start at the darkest part of your hair (usually the back). Make 1/2-inch parts and apply the lightening mixture to the hair, keeping mixture 1 inch away from scalp. Gently smooth the mixture through to the hair ends but avoid the root area. Apply on all sections and make sure to leave 1/3 of the lightening mixture to complete the application in the root area. Leave on for 10 minutes and check the progress by wiping a strand with a damp paper towel - if not light enough check every 10 minutes. Once you're happy with the level of lightness apply the product to the roots by applying the remaining. Make 1/2-inch parts and apply the lightening mixture to the 1-inch root area that was left uncovered - do the entire root area and gently smooth the mixture though all of your hair. Check the progress of your blonding and pay attention to evenness. Check every 10 minutes for a maximum of 60 minutes until you achieve an overall lightening from roots to ends.
Step 3. B. Root Application: Part dry hair into 4 sections and start at the darkest part of your head. Make 1/2-inch parts and apply the mixture only to new growth at the roots - make sure it's evenly covered. Leave the mixture for 30 minutes and check progress by wiping a strand with a damp paper towel. If root has not reached your desired level check every 10 minutes for a maximum of 60 minutes, until you reach the lightness desired.
Step 4. Rinse, shampoo and condition: Rinse until all of the lightening mixture is removed, shampoo and apply the CC ColourSealTM Conditioner (#3) or the Shimmer Lights Violet Toning Mask. Leave on for 2 minutes, rinse and style. Use the CC ColourSealTM Conditioner once a week after shampooing in place of your usual conditioner.
Helpful Tip: Your kit includes a bonus packet of Shimmer Lights Violet Toning Mask! Use immediately after you have lightened for a cool natural tone or 1-2 weeks after lightening to prevent any unwanted brassy tones.

CAUTION: CONTAINS HAIR COLOURANTS. CAN CAUSE ALLERGIC REACTION. DO NOT APPLY THIS PRODUCT IF: — YOU HAVE EVER EXPERIENCED ANY REACTION AFTER COLOURING YOUR HAIR, — YOU HAVE EXPERIENCED A REACTION TO A TEMPORARY “BLACK HENNA” TATTOO IN THE PAST. AVOID CONTACT WITH EYES. RINSE EYES IMMEDIATELY IF PRODUCT COMES INTO CONTACT WITH THEM. KEEP OUT OF REACH OF CHILDREN. CAUTION: CAN CAUSE SKIN IRRITATION IN SOME INDIVIDUALS. READ AND FOLLOW INSTRUCTIONS ON ENCLOSED LEAFLET. CONTAINS HYDROGEN PEROXIDE. AVOID CONTACT WITH EYES. RINSE EYES IMMEDIATELY IF PRODUCT COMES INTO CONTACT WITH THEM. WEAR SUITABLE GLOVES. THIS PRODUCT MUST NOT BE USED FOR HIGHLIGHTING/ BLEACHING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS. DO NOT USE UNDER THE AGE OF 16 OR IF YOU HAVE IRRITATED SCALP OR SKIN OR IF YOU EVER EXPERIENCED REACTIONS AFTER HAIR HIGHLIGHTING/BLEACHING. KEEP OUT OF REACH OF CHILDREN.

Store in a cool, dry place without exposure to extreme heat or cold.