Permanent

Permanent colour crème hair dye. Natural looking colour with a blend of 3 salon tones and highlights in 1 simple step. Gentle on your hair and scalp, Oil Infused with conditioners built into every step for incredibly soft and shiny hair, 100%  grey coverage,...

Natural looking, oil infused permanent home hair dye with a blend of 3 tones and highlights. 100% grey coverage. Find your perfect shade with the UK's largest colour choice. Colour as real as you are!Product information Natural looking, oil infused permanent home hair dye...

Permanent colour crème hair dyeNatural looking colour with a blend of 3 salon tones and highlights in 1 simple stepOil infused hair dye delivering soft and shiny resultsGentle on hair and scalpLong-lasting hair colour that lasts up to 28 washes100% Grey CoverageUK's largest shade...

Permanent at-home colour with Purple Technology now enriched with Hyaluronic Acid.Neutralises yellow and orange undertones thanks to our purple shampoo and mask.Up to 100% Grey Coverage*Up to 5x more nourished hair*.Care for your colour with our Protective Cool Colouring Crème. Care for your scalp,...

Live Urban Metallics is a range of permanent hair dyes designed for bleached blonde to dark brown hair. Containing built-in Metalic Shine Booster for vibrant metallic tones, it delivers an impressive shineLive Urban Metallics Midnight Jade U75 is a permanent hair dye designed for...

Detox + Pure Tone SystemRich Tones that Stay PureSmooth and strengthened hair100% Grey coveragePermanent Natural Looking ColourAs cozy as a Paris cafe during autumnBrowns to Love From Day One Until Re-colouring? Yes, Please!Pre-Colour Detox SerumOur exclusive pre-colour serum purifies hair from metal and mineral...

Maximum Highlighting KitProfessionally formulated with avocado oil and seaweed extract to help protect and condition hair whilst creating professional maximum blonding results. Complete with ultra-clarifying conditioning shampoo to thoroughly cleanse and condition, leaving hair soft and shiny.Maximum Highlighting KitCreated using the highest quality of...

Long-lasting rich colour results100% grey coverageDermatologically TestedVisibly healthier coloured hair*Use the Colour Studio full system to better neutralise metals and get visibly healthier coloured hair*.*Smooth, shiny and moisturised hair vs untreated - results may vary with different hair types.Metals are deposited on hair wash...

100% grey coverageLong-lasting rich colour resultsDermatologically TestedVisibly healthier coloured hair*Use the Colour Studio full system to better neutralise metals and get visibly healthier coloured hair*.*Smooth, shiny and moisturised hair vs untreated - results may vary with different hair types.Metals are deposited on hair wash...

Live Intense Colour is a range of permanent hair dyes designed for maximum colour depth. Suitable for medium blonde to black hair, create your own unique look with a vibrant hue of colour and up to 100% grey coverage.Live Intense Colour Mystic Violet 087...

Permanent colour crème hair dye. Natural looking colour with a blend of 3 salon tones and highlights in 1 simple step. Gentle on your hair and scalp, Oil Infused with conditioners built into every step for incredibly soft and shiny hair, 100%  grey coverage,...

Natural looking, oil infused permanent home hair dye with a blend of 3 tones and highlights. 100% grey coverage. Find your perfect shade with the UK's largest colour choice. Colour as real as you are!Product information Natural looking, oil infused permanent home hair dye...

Create metallic tones with striking colour intensityMaximum colour depthCool tones with metallic shineAnti-fade effectBuilt-in Metallic Shine BoosterContains coconut oilLeaves hair gorgeously glossy for a cool metallic finishFor healthy-looking and touchably soft hairProduct information Create metallic tones with striking colour intensityMaximum colour depthCool tones with...

Natural looking, oil infused permanent home hair dye with a blend of 3 tones and highlights. 100% grey coverage. Find your perfect shade with the UK's largest colour choice. Colour as real as you are!Product information Natural looking, oil infused permanent home hair dye...

Whether you're colouring all-over or touching up your roots, with Precision Foam Colour you cover hard-to-reach areas perfectly.John Frieda Precision Foam Colour - Permanent Colour, 100% Grey CoverageExperience Fade-Resistant, Salon-Quality ColourOur thick, rich foam penetrates strands for deep colour saturation and locks in rich...

Natural looking, oil infused permanent home hair dye with a blend of 3 tones and highlights. 100% grey coverage. Find your perfect shade with the UK's largest colour choice. Colour as real as you are!Product information Natural looking, oil infused permanent home hair dye...

Whether you're colouring all-over or touching up your roots, with Precision Foam Colour you cover hard-to-reach areas perfectly.John Frieda Precision Foam Colour - Permanent Colour, 100% Grey CoverageExperience Fade-Resistant, Salon-Quality ColourOur thick, rich foam penetrates strands for deep colour saturation and locks in rich...

Natural looking, oil infused permanent home hair dye with a blend of 3 tones and highlights. 100% grey coverage. Find your perfect shade with the UK's largest colour choice. Colour as real as you are!Product information Natural looking, oil infused permanent home hair dye...

Natural looking, oil infused permanent home hair dye with a blend of 3 tones and highlights. 100% grey coverage. Find your perfect shade with the UK's largest colour choice. Colour as real as you are!Product information Natural looking, oil infused permanent home hair dye...

Natural looking, oil infused permanent home hair dye with a blend of 3 tones and highlights. 100% grey coverage. Find your perfect shade with the UK's largest colour choice. Colour as real as you are!Product information Natural looking, oil infused permanent home hair dye...