L'Oreal Paris Preference Vivids 5.23 Mocha Permanent Hair Dye

• High Intensity Shimmering Colour
• Up to 8 Weeks of Radiance
• 3x Shinier Hair
• Conditioner enriched with UV filters and Vitamin E

This exceptional hair dye is crafted to deliver a high-intensity, shimmering colour that promises to transform your look. You can anticipate an impressive radiance that lasts for up to 8 weeks, ensuring your bold new colour stays vibrant and captivating, alongside hair that is up to 3 times shinier. The secret lies in its powerful dyes, infused into the formula for an intense, vivid colour payoff. Complementing this is the Post Vivid Colour Conditioner, a luxurious treatment enriched with beneficial UV filters and Vitamin E, designed to deeply care for your hair and help maintain the radiance and vibrancy of your coloured hair for the 8-week duration. The at-home application process is straightforward: after a crucial 48-hour patch test, simply use the provided gloves, mix the colourant gel with the developer cream, apply evenly, leave for the recommended time, and then follow with the nourishing conditioner before rinsing. Each box is thoughtfully equipped with everything you need for a complete experience: 1x Colourant Gel, 1x Developer Cream, 1x Post Vivid Colour Conditioner, a user guide, and protective gloves. (Instrumental Test).

Ingredients

1241803 - Colour Gel: Aqua / Water, Alcohol Denat., Peg-4 Rapeseedamide, Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Ammonium Hydroxide, Poloxamer 338, Polyquaternium-6, Oleyl Alcohol, M-Aminophenol, 4-Amino-2-Hydroxytoluene, Thioglycerin, Toluene- 2, 5-Diamine, Ammonium Thiolactate, 2-Methylresorcinol, Resorcinol, Edta, Tetrasodium Edta, Erythorbic Acid, Parfum / Fragrance. (F.I.L. Z281715/1).

1190015 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide Mea, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202321/2).

1217043 A - Post Vivid Colour Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium Pca, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1).

Preparation and usage

• STEP 1 - BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.
• STEP 2 - PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing.
• STEP 3 - APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Manufacturer L'Oréal Paris, London, W6 8AZ

Brand details For expert advice, please contact:L'Oréal Consumer Advisory Department UK: 0800 0304 032 ROI: 1800 818 672