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Achieving a flawless foundation application is a goal many of us strive for. Whether you're preparing for a big event or simply want to look your best every day, understanding the right techniques and products can make all the difference. In this detailed guide, we'll walk you through the essential steps and tips to help you perfect your foundation application, ensuring a smooth and natural finish that lasts all day. From starting with a clean canvas to setting your foundation with powder, we've got you covered.

Start with a Clean Canvas

Your foundation will only look as good as the skin underneath, so maintaining a consistent skincare routine is key. Right before applying foundation, it's important to cleanse your skin to help prevent clogged pores and remove any dirt that may be dulling your natural radiance. Next, use a liquid exfoliator, such as Clarifying Lotion, to sweep away any dry, dead skin cells that may cause foundation to settle or look flaky. Finally, apply your go-to moisturizer, like the Dramatically Different Moisturizing Lotion+, to create a smooth base for your makeup.

Take the Time to Prime

Priming your skin is a crucial step that should never be skipped. A good primer can smooth out your skin, fill in fine lines and pores, and help your foundation last longer. Choose a primer that suits your skin type. For example, if you have oily skin, opt for a mattifying primer. If your skin is dry, a hydrating primer like the Moisture Surge™ 72-Hour Auto-Replenishing Hydrator can work wonders.

Be Conservative

When it comes to foundation, less is often more. Start with a small amount of product and build up coverage as needed. This helps to avoid a cakey or heavy look. The Even Better Clinical™ Serum Foundation SPF20 is a great choice for those looking for buildable coverage with a soft-focus finish. Its weightless liquid formula delivers 24-hour coverage with a satin matte finish, while supercharged ingredients like vitamin C and hyaluronic acid improve the appearance of skin over time.

Work from the Inside Out

Begin your foundation application at the center of your face, where any discoloration or redness is typically more prominent, and blend outwards. This technique ensures that you get the most coverage where you need it, while keeping the outer edges of your face looking natural. Use a brush or sponge to blend the foundation seamlessly into your skin.

Don’t Paint the Fence

Avoid using sweeping motions when applying foundation as this can cause streaks. Instead, use a stippling or tapping motion to press the foundation into your skin. This technique helps the foundation to melt into your skin, creating a more natural and flawless finish.

Blend, Blend, Blend

Blending is key to achieving a seamless foundation application. Pay extra attention to areas where lines can form, such as the jawline, hairline, and around the nose. Use a damp sponge or a foundation brush to blend the edges outwards, creating a natural, seamless finish.

Touch Up with Concealer Where Needed

If there are any areas where foundation simply wasn’t enough, such as dark undereye circles or blemishes, dab a little concealer over them, then tap it into your skin to blend seamlessly without rubbing your foundation away. A good one to try is the Even Better™ All-Over Concealer + Eraser, which is a lightweight, full-coverage formula with vitamin C, hyaluronic acid, and caffeine to energize, brighten, and re-plump the skin.

Set It and Forget It

Most people associate powder with a matte, cakey look, but dusting a silky loose setting powder, like the Blended Face Powder and Brush, over your foundation will ensure it won’t budge without dulling its finish. Dip a large, fluffy powder brush into the powder, then tap or shake your brush once to remove any excess. Lightly sweep it across your face, using a heavier hand on areas that tend to get shiny, like your T-zone, chin, and under eyes, if necessary.

Frequently Asked Questions (FAQs)

What is the best foundation for a natural finish?

The Even Better Makeup SPF15 is an excellent choice for those seeking a natural finish. It smooths and evens out skin tone for up to 24 hours.

How can I ensure my foundation lasts all day?

Using a primer suited to your skin type, such as the Moisture Surge™ 72-Hour Auto-Replenishing Hydrator, and setting your foundation with a powder like the Blended Face Powder and Brush can help ensure your foundation lasts all day.

What is the best way to apply foundation for a flawless finish?

Starting with a clean canvas, priming your skin, and using a stippling or tapping motion to apply and blend your foundation can help achieve a flawless finish. Don't forget to touch up with concealer where needed and set with powder.

How can I avoid a cakey foundation look?

To avoid a cakey look, be conservative with your foundation application, blend thoroughly, and use a light dusting of setting powder. Opting for a foundation like the Even Better Clinical™ Serum Foundation SPF20 that offers buildable coverage can also help you achieve a natural look.

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