Zendium Kids Toothpaste 0-5 Years - SLS Free, 50ml

STRENGTHEN THE MOUTH’S NATURAL DEFENCES WITH ZENDIUM.Your child’s mouth has its very own natural defences, enzymes and proteins in saliva, that have the ability to protect them from dental problems. But sometimes these defences can be weakened, which may cause plaque, cavities, gum problems, sensitivity, or even mouth ulcers.Zendium Kids Toothpaste 0-5 Years protects and strengthens milk teeth. It contains some of the same 100% natural antibacterial enzymes found in the mouth. So every time they brush, it boosts their mouth’s natural defences, giving them extra power to fight the causes of dental problems. Children can be particularly sensitive to strong flavours and foaming agents. Zendium Kids is mild yet effective. It is free from SLS (Sodium Lauryl Sulphate), a foaming agent found in traditional toothpastes which can be harsh on the mouth and is known to alter taste. Instead Zendium contains mild ingredients that won’t irritate your child's gums or the delicate tissues in their mouth. Contains a lower level of fluoride (1000ppm) than adult toothpastes as recommended by dentists.Zendium is the number 1 trusted brand by dentists in Scandinavia.*KIND TO MOUTH AND PLANET.At Zendium we believe in nurturing what nature has given us in our mouth and in the world around us. Here is how we are looking after the planet:- No toothpaste carton box to reduce waste- Tube made of more than 60% plant-based plastic from sugar canes.- Fast-rinse SLS-free formula helps you to save up to 4L of water every week.- Zendium is PETA approved, meaning it does not test on animals anywhere in the world.*Survey conducted by Ipsos Sweden AB.