Use Virtue Smooth Shampoo daily to soften and smooth frizzy hair. Formulated with Alpha Keratin 60ku, this shampoo repaves rough cuticles. It is a trusted USA brand for textured hair.
Cleans. Softens. Shines.
Turn frizz-prone hair into silky strands on their best behaviour.
Virtue® Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine.
Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care goes light-years beyond basic cleansing.
Ideal for: All hair types, especially those with frizz-prone, wavy, or curly hair. Safe for colour-treated and chemically treated hair.
