For fine, limp hair that needs a lift, Virtue Full Shampoo provides weightless volume with its unique Alpha Keratin 60ku protein. This sulphate-free formula cleanses while plumping each strand from the inside out, making it an excellent daily choice for those seeking thicker-looking hair.
Cleans. Thickens. Volumises.
Virtue® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body.
Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo and Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time.
Ideal for: All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair. Safe for colour-treated and chemically treated hair.
