Wet your hair and massage a quarter-size amount of Virtue Curl Shampoo into a rich lather. This sulfate-free formula gently cleanses curls without stripping natural oils. A premium British brand for curly hair.
Hydrates. Nourishes. Repairs.
Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.
Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.
Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colourants.
Ideal for: A broad range of soft waves to highly textured curl patterns. Safe for colour-treated and chemically treated hair.
| Formulation | Liquid |
| Brand | Virtue |
| Country of origin | United States |
| Hair type | Curly |
| Free from | Gluten Free, Paraben Free, Phthalate Free, Sulphate Free |
| Volume | 60ml |
How to use: Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results, follow with Virtue® Curl Conditioner.
Suitable for vegans/vegetarians: Suitable For Vegans, Suitable For Vegetarians
