Achieve long-lasting, crease-free eyeshadow with the Urban Decay Eye Shadow Primer Potion, an anti-aging formula that smooths and perfects the eyelids. This iconic primer prepares your lids for vibrant color all day.
Just when you thought Eyeshadow Primer Potion couldn't get any better, we found a way. With revamped packaging that includes an applicator, the legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it s famous for: 24-hour, crease-free shadow, more vibrant colour and smoother application. Once you've tried Eyeshadow Primer Potion, you'll never want to live without it.
Our formula glides on smoothly, and space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Choose your favourite shade or stash them all in your makeup bag to swap them out as often as you want. This Original shade blends beautifully on all skin tones and dries invisibly. The nude matte finish of Eden offers full coverage while hiding all redness (and gives you a gorgeously subtle look when worn alone). And Minor Sin, a champagne shimmer, is a sheerer version of Sin that we reworked based on customer feedback (yes, we do listen to you!).
Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
