

Benefit Cosmetics introduces the innovative They're Real! Tinted Primer, designed to partner with their mascara. This product provides versatile application, acting as a standalone tint or a powerful mascara base. It innovatively combines definition, priming, and tinting in one step.
Experience defined and extended lashes with this unique primer.
Read MoreThey’re real’s partner in prime believe it or not, benefit cosmetics is introducing a truly innovative partner in prime for they’re real! Mascara. They're real! Tinted primer takes priming to a whole new level of innovation: it’s a lash primer that tints, defines and primes…beyond belief! This mink-brown tinted lash primer works two ways: worn alone, it tints and defines lashes for a feathery, natural look. Worn as a mascara primer, it dramatically boosts length & separation.
/n89% said lashes had a natural look 91% said it was soft enough to layer on mascara 6 hours later Plus, they’re real! Mascara 94% said it defined lashes 92% said it boosted length, lift & separation Consumer panel survey on 65 women over 1 week Consumer panel survey on 66 women over 1 week