Sony Bravia 3 LED HDR 4K Ultra HD Smart Google TV, 43 inch with Dolby Atmos, Black

Introducing the Bravia 3, with natural, bright colour for real-life pictures. Sony's smart TV is exceptionally easy to use with a variety of all-in-one smart features for stress-free viewing. With a large screen, detailed pictures full of colour and dynamic sound, everything you love feels so much more exciting. Google TV brings an enormous library of apps, including the top streaming services, and you can interact, search, and control ...with just your voice.

4K UHD resolution with Dolby Vision HDR: This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. This set supports multiple HDR formats including Dolby Vision.

• Triluminos Pro: see billions of bright, natural colours, as Sony's Triluminos Pro display unleashes vibrant colour in your living room, complete with real-life texture.
• 4K HDR X1 processor: using the power of AI, Sony's 4K HDR X1 Processor upscales even old movies, and XR Clear Image technology breathes new life into every pixel.
• X-Balanced Speaker: ensures crystal-clear dialogue and deep bass that is perfect for movies, as well as sports, games, and music.
• Dolby Vision HDR: a technology you'd usually find at the cinema, so you can enjoy cinematic detail, contrast, and colour - at home.
• Dolby Atmos sound: surround sound fills the room for immersive audio realism. Combined with Dolby Vision, it produces a richly cinematic experience.
• Calm Picture Mode: lowers the brightness and displays softer colours and contrast, ideal if you're using it as a second TV in the bedroom.
• Great for gaming with Game Menu: For gamers, Sony's Game Menu puts everything needed to win in one place. ALLM and eARC are included, and if you want more, pair with a PlayStation 5 (sold separately) to unlock extra gaming features (compatible games and up-to-date console system software updates required for all features).
• Google TV: Browse 400,000+ movies and TV episodes from across your streaming services on this Google TV, along with 10,000+ apps and games. Enjoy Voice Control with Google Assistant and share content from your other devices on the big screen using Google Cast built-in and Apple AirPlay 2.
• Sleek design: With its sleek looks, the BRAVIA 3 is designed to suit any room.

A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available.