Schwarzkopf LIVE Intense Colour 00A Absolute Platinum Blonde Permanent Hair Dye

Highlights

• Pure blonde with no brassiness
• Up to 8 levels of lift
• Anti-yellow effect
• Up to 90% less hair breakage
• With HAPTIQ anti-damage system

About this product

Schwarzkopf LIVE Permanent Lightener 00A Absolute Platinum - Lightening with Anti-Damage technology

LIVE Intense Bleach for pure blonde hair colour without brassiness and unwanted yellow tones. Up to 8 levels of lift. For 6 weeks of pure blonde with no brassiness. The caring after treatment neutralises yellow tones. Use toner after - for cool blonde finish.

Vegan formula. Recycled leaflet, 100% recycled aluminium tube.

Same colour you love, now with HaptiQ anti-damage system that cares for the hair by restoring its strength for up to 90% less hair breakage and 100% colour confidence.

Schwarzkopf's HaptIQ Anti-Damage System rebuilds and protects hair bonds as you colour. Newly created micro-bonds within the hair, envelop the hair with a protective layer after lightening, reducing damage up to 90% and giving 100% colour confidence.

Easy application

• 01 Mix: Add lightening cream and Blonde Booster Ultra Plus to developer bottle
• 02 Apply: Apply mixture to your hair
• 03 Wait: Leave formula on your hair for 30-45 minutes
• 04 Rinse: Rinse off until water runs clear
• 05 Care: Apply after-treatment sachet for immediate after care

We recommend this blonde hair lightener for light blonde to dark blonde hair. This shade is suitable for up to 30 % grey hair. For long or thick hair, we recommend using two packs.

The product benefits at a glance

• Pure blonde with no brassiness
• Up to 8 levels of lift
• Anti-yellow effect
• Up to 90% less hair breakage
• With HAPTIQ anti-damage system
• Hair bleach: 00A Absolute Platinum

Ingredients

• Lightening Cream: Aqua (Water, Eau), Octyldodecanol, Ammonium Hydroxide, Xanthan Gum, Sodium Gluceptate, Bis-Cetearyl Amodimethicone, Cellulose Gum, Sodium Laureth Sulfate, Ammonium Sulfate, Parfum (Fragrance), Etidronic Acid, Dimethyl Heptenal, Tetramethyl Acetyloctahydronaphthalenes, Citrus Aurantium Peel Oil, Limonene, Hexyl Cinnamal, Dipropylene Glycol, Anisaldehyde, Benzyl Alcohol, CI 77007 (Ultramarines)
• Developer Lotion: Aqua (Water, Eau), Hydrogen Peroxide, Isopropyl Myristate, Cetearyl Alcohol, PEG-40 Castor Oil, Ceteareth-20, Sodium Cetearyl Sulfate, Etidronic Acid, Potassium Hydroxide, 2, 6-Dicarboxypyridine, Disodium Pyrophosphate, Sodium Sulfate
• Blonde Booster Ultra Plus: Potassium Persulfate, Sodium Silicate, Sodium Persulfate, Ammonium Persulfate, Aqua (Water, Eau), Disodium EDTA, Paraffinum Liquidum (Mineral Oil, Huile Minérale), Silica, Potassium Sulfate, Ammonium Sulfate, Sodium Sulfate
• Platinum Hair Mask: Aqua (Water, Eau), Cetearyl Alcohol, PEG-8, Isopropyl Myristate, Behentrimonium Chloride, Distearoylethyl Hydroxyethylmonium Methosulfate, Butylene Glycol, Stearamidopropyl Dimethylamine, Cetyl Palmitate, Dimethicone, Lactic Acid, Parfum (Fragrance), Isopropyl Alcohol, Sodium Benzoate, Prunus Armeniaca (Apricot) Kernel Oil, Olea Europaea (Olive) Fruit Oil, Panthenol, Niacinamide, Magnesium Chloride, Guar Hydroxypropyltrimonium Chloride, Acid Violet 43, Sodium Hydroxide, Dipropylene Glycol, HC Blue No. 12, Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer, Trideceth-5, Magnesium Citrate, Sodium Chloride, Glycerin, Phenoxyethanol, Benzyl Alcohol, Dimethylsilanol Hyaluronate, Biotin, HC Blue no. 16

Preparation and usage

• 01 Mix: Add the lightening cream and blonde booster ultra plus to the developer lotion bottle
• 02 Apply: Apply the formula to unwashed hair
• 03 Wait: Leave the formula on your hair for 30-45 minutes
• 04 Rinse: Rinse off until water runs clear
• 05 Care: Apply the platinum hair mask to nourish your hair

Country of origin

Produce of: Lightening cream, developer lotion, platinum hair mask: Made in Slovenia Blonde booster Ultra plus: Made in Germany

Safety information

• Product can cause severe allergic reactions. Read and follow instructions.
• Do not lighten your hair if:
  • you have a rash on your face or a sensitive, irritated and damaged scalp,
  • you have ever experienced any reaction after lightening your hair.
• Contains hydrogen peroxide and persulfates. DO NOT INHALE OR INGEST. Do not use on eyelashes or eyebrows.
• Conduct an allergy alert test 48 hours before each time you lighten, even if you have already used lightening products before. So remember to purchase the product 48 hours in advance of use. In case of any reaction or when in doubt consult a doctor before using any hair lightening product.
• Avoid contact with eyes. Rinse immediately if product comes into contact with them. Wear suitable gloves. For external use only. Keep out of reach of children.
• ATTENTION: FOLLOW SAFETY INSTRUCTIONS. We recommend that you perform an allergy alert test 48 hours in advance.

Compared with and without conditioner treatment

Free from animal derived ingredients

Manufacturer

Henkel AG & Co. KGaA, 40191 Düsseldorf, Germany. UK: Henkel Ltd, Hemel Hempstead, Hertfordshire, HP2 4RQ.