Samsung The Frame (2026) QLED Art Mode Smart AI TV, 43 inch

Modern Frame Design & Bezel A TV that doubles as a picture frame - The Frame's beautiful bezel design can be customised to blend into your décor like a stylish picture, bringing finesse to your feature walls and enhancing your entertainment with digital art work and TV viewing, all in one. Customisable bezels each sold separately.

Glare Free with QLED Experience vibrant, true-to-life visuals on a Glare Free screen. Pantone-validated colours and Quantum Dot technology deliver rich, authentic colour, while boosted brightness ensures every scene, from artwork to movies, looks vivid and immersive, day or night. Measured against Unified Glare Rating (UGR) testing standard, validated as 'Glare Free' by UL.

Art Mode Make your TV more than a black screen when it's off - turn it into an ever-changing gallery of art with a vast collection of artworks that you can pick and choose to set your mood, with rich and authentic Pantone-validated colour. Art Store subscription and Samsung Account connection required to access full selection of artwork.

Dolby Atmos® Bring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.

NQ4 AI Gen2 Processor Our powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience. Upscaling may not apply to PC connection and Game Mode.

Art Store Transform your screen into your curated gallery. Art Store gives you access to over 4,000 iconic works, from legendary artists and world-class museums, to modern collections that evolve with the seasons. Whether it's classic, contemporary or something new, there's always art that fits your moment. Subscription required to access full art collection.

Slim Fit Wall Mount In-Box Included in-box, the Slim Fit Wall Mount is crafted for a sleek, seamless look that brings a modern touch to your home. Not only does it ensure your TV is securely mounted, but it also blends beautifully into any room, elevating your home's aesthetic with a clean, minimalistic finish.

Customisable Bezels Personalise your The Frame TV with quick, clip-on customisable bezels to match your mood and style. Change the look of your room with ease, adding different colours to perfectly complement your décor and enhance your favourite digital artworks. Customisable bezels each sold separately.

Adaptive Sensors (Brightness & Motion) A TV that lives for your living space with dual-function Adaptive Sensors that automatically switch your TV to Art Mode when you're nearby, and switches off to save energy when you leave. Enjoy better viewing and artwork gazing with adaptive colour and brightness to work with your lighting. Motion Sensor setting must be activated and only operates in Art Mode. Performance may vary depending on the lighting conditions. Brightness sensor performance may vary depending on the ambient brightness level.

4K AI Upscaling Our powerful 4K AI processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller colour. Upscaling may not apply to PC connection and Game Mode.

Quantum HDR Want to see exactly what's lurking in the shadows of that terrifying scene, or witness the true beauty within that sun-soaked beach? This TV has improved brightness and colour compared to conventional UHD TVs so you can see even more detail in the darkest and lightest scenes.

My Photo & Matte Canvas Enjoy your art, your way. My Photo lets your personal moments take centre stage, while Matte Canvas softens the display to feel more like printed art, creating a warm, personal touch in your home. Showcase artwork or personal photos how you want, with 5 layout styles, 16 colours, a range of mat options and 6 artistic filters, so every piece feels at home on your screen. Internet connection, compatible Android or iOS device, SmartThings app and Samsung account required.

Vision AI Companion Need outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It's a more visual, personalised way to discover, right from your TV. Information based on current viewing is only available on Samsung TV Plus channels. Provides AI-created content, with accuracy not guaranteed.

Art Store Streams With Art Store Streams, you can explore a specially curated complimentary collection of artwork, streamed directly to your The Frame TV. Access a selection of 30 handpicked artworks every month. The number of complimentary artworks is subject to change without prior notice.

AI Sound Pro Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.

Gaming Hub Samsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming. Samsung account, internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.

Smart TV powered by Tizen OS Spend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free. Samsung account required to access our network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

Samsung TV Plus Watch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind. Samsung account and internet connection required.

Object Tracking Sound Lite Hear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.

Colour Booster Pro Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching.

Please note: this TV is designed to be installed flush to the wall using the included mount. Therefore any plug socket or aerial cable directly behind the TV would need to be recessed into the wall.