Samsung The Frame 2025 QLED Art Mode Smart AI TV with Slim Fit Wall Mount, 43 inch

With The Frame, your TV is disguised as a stunning work of art with a picture frame design and customisable bezels (bezels sold separately). It showcases curated art from the Art Store (subscription required), or from your own collection when you're not watching TV. You get true-to-life colour for authentic art and striking TV viewing, thanks to Quantum Dot tech. And get wrapped up in eight-speaker sound that moves with the action, and adjusts to your room and content.

Art Mode TV
Make your TV more than a black screen when it's off. Turn it into an ever-changing gallery of art with a vast collection of artworks that you can pick and choose to set your mood - you can curate your own personal art collection with a growing library of over 3,000 works of art (Art Store subscription and Samsung account required). A TV that doubles as a picture frame, The Frame's beautiful bezel design can be customised to blend into your décor like a stylish picture, bringing finesse to your feature walls and enhancing your entertainment with digital art work and TV viewing, all in one (bezels are sold separately).

NQ4 AI Gen2 Processor
Samsung's powerful 4K AI processor optimises picture and sound for superior 4K viewing.

4K UHD resolution with Quantum HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. With Quantum HDR, the supreme brightness levels of QLED technology enable you to experience the full potential of HDR.

• Pantone Validated Colour, with Real Quantum Dots: true-to-life colours for authentic art and striking TV viewing, with Quantum Dots.
• Matte Display: watch TV and gaze at artwork in full glare-free clarity (measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL).
• Dolby Atmos: get wrapped up in eight-speaker cinematic sound brought into your home.
• Adaptive Sensors (Brightness & Motion): experience picture brilliance whenever you're near, with responsive sensors that enhance onscreen artworks (performance may vary depending on the ambient brightness level. Motion Sensor operates only in Art Mode, performance may vary depending on the lighting condition).
• My Photo: easily frame your own photography by uploading and displaying them on your Frame TV. Compatible smartphone and SmartThings app required.
• Object Tracking Sound: immersive sound that follows the action on screen with dedicated speakers that fire sound from all sides of the screen.
• AI Sound Pro: audio perfected for what you're watching, and where you're watching it.
• Auto HDR Remastering: transform SDR content into HDR-like picture quality.
• AI Customisation Mode: Samsung's advanced AI processor automatically detects what you're watching, and adjusts to your preferences.
• Samsung Gaming Hub: play the latest games from Xbox, Blacknut and more straight from your TV. No console required. (Samsung account, internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland).
• Next-Gen Gaming: enjoy stunningly fast and immersive gaming with features such as Motion Xcelerator 120Hz (Supports VRR/4K@120Hz as specified in HDMI 2.1), FreeSync Premium (compatible games and consoles only), and optimise your gameplay with ease thanks to Game Bar (applicable to console and PC Gaming only).

One Connect Box and Slim Fit Wall Mount included
Simplify your setup with the Samsung One Connect Box. Connect all your devices with just one box and one cable, keeping your space clutter-free and your entertainment seamless. Perfect for a clean, hassle-free wall-mount setup with The Frame TV, creating a sleek, modern look. Effortlessly wall mount The Frame near flush to your wall using the Slim Fit Wall Mount (included).

Samsung Smart TV and Apps
Powered by Tizen, Samsung's smart platform gives you access to a huge collection of 4K content, and all your catch-up TV apps including BBC iPlayer, Netflix, Disney+, YouTube, Xbox, and more, all in one place. The BBC iPlayer app is now live on Samsung 2025 TVs. It will be visible on the home screen during set up or can be downloaded from the app store. Freeview TV channels are available by connecting an aerial and Samsung TVs come with over 200 free Samsung TVPlus channels.

Multiple Voice Assistants
Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. You just need to ask. This TV also works with Smart Things devices (requires Samsung account, SmartThings app and internet connection, and SmartThings enabled devices - sold separately).

Samsung TVPlus
Watch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark. Stream the latest news on Sky News and catch-up on kids shows, sports highlights and more with no strings attached (Samsung account and internet connection required).

With Q-Symphony, this TV synchronises perfectly with select Samsung soundbars (available separately) for a supreme audio visual experience.

Please note: this TV is designed to be installed flush to the wall using the included mount. Therefore any plug socket or aerial cable directly behind the TV would need to be recessed into the wall.

Additional Specifications