Samsung S90F OLED HDR 4K Ultra HD Smart AI TV, 77 inch, Black

Get a cinematic OLED TV experience with Samsung's S90F. OLED HDR+ delivers pure blacks and vivid colour, expertly balanced, while the NQ4 AI Gen3 Processor optimises picture and sound for supreme 4K viewing. Dolby Atmos and Object Tracking Sound Lite combine for immersive surround sound that moves with the movie action, all expertly tailored to the content you're watching with AI Sound Pro. Its LaserSlim design is elegantly minimal, and you can access a world of online entertainment and handy home apps via Samsung's Smart platform, and interact easily by voice with both Bixby and Alexa built in.

4K OLED screen: The pixels of the Organic LED display are self-illuminating, adjusting independently, for true depth and colour gradation. With 8 million pixels, this 4K OLED screen produces impeccably deep blacks, bright whites, and scintillating colour, within a blur-free image that is equally stunning from any angle.

4K UHD resolution with OLED HDR+: This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. With OLED HDR+, the supreme brightness levels of OLED technology enable you to experience the full potential of HDR.

Features:

• Ultra Viewing Angle with Anti-Reflection Screen: experience the brilliant picture from every angle, with minimised distracting glare.
• Dolby Atmos: get wrapped up in sound that takes your viewing to the next level.
• LaserSlim Design: an elegantly minimal design that's gorgeous to look at, from all sides.
• AI Motion Enhancer Pro: AI smooths out fast-moving motion, so you don't miss any of the action.
• PANTONE Validated Colour: enjoy authentic colour, validated by experts at PANTONE.
• AI Sound Pro: audio perfected for what you're watching, and where you're watching it.
• Next-Gen Gaming: enjoy stunningly fast and immersive gaming with features such as Motion Xcelerator 144Hz (4K 144Hz is only available with PC connected content. Supports VRR/4K@120Hz), AI Auto Game Mode, FreeSync Premium Pro (compatible games and consoles only), and optimise your gameplay with ease thanks to Game Bar (applicable to console and PC Gaming only).
• Samsung Gaming Hub: play the latest games from Xbox, Blacknut and more straight from your TV. No console required. (Samsung account, internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland).
• Object Tracking Sound Lite: hear enhanced audio with sound that moves with the action.
• Colour Booster Pro: experience vivid and dynamic colour in every scene you watch.
• Real Depth Enhancer: adjusts the depth - just as you would see in real life.
• Auto HDR Remastering Pro: transform SDR content into HDR-like picture quality.

Samsung Smart TV and Apps Powered by Tizen, Samsung's smart platform gives you access to a huge collection of 4K content, and all your catch-up TV apps including BBC iPlayer, Netflix, Disney+, YouTube, Xbox, and more, all in one place. The BBC iPlayer app is now live on Samsung 2025 TVs. It will be visible on the home screen during set up or can be downloaded from the app store. Freeview TV channels are available by connecting an aerial and Samsung TVs come with over 200 free Samsung TVPlus channels.

Multiple Voice Assistants Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. You just need to ask. This TV also works with Smart Things devices (requires Samsung account, SmartThings app and internet connection, and SmartThings enabled devices - sold separately).

Samsung TVPlus Watch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark. Stream the latest news on Sky News and catch-up on kids shows, sports highlights and more with no strings attached (Samsung account and internet connection required).

Samsung account required for certain features

Some services may require subscription (sold separately).