

Apply this Rimmel London foundation directly onto your face using clean fingertips or a damp brush for a seamless, even look. This full-coverage liquid formula provides up to 35 hours of wear while simultaneously delivering deep hydration. Designed as a trusted British favourite, it includes SPF20 sun protection built-in.
Full coverage, liquid foundation with a really natural, healthy-looking finish. Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E. SPF20 to protect skin from the sun.
Up to 35hr wear that stays all day (compared to top 3 leading competitors' long-wear foundation in the UK market).
Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean, vegan & cruelty free formula.
Get unbeatable hydration and up to 35hr wear with Rimmel London Lasting Finish 35 Hour Foundation, Rimmel's most hydrating long-wear foundation. This full-coverage Rimmel foundation has a natural-looking finish with SPF20 and is clinically proven to improve skin radiance. A clean foundation (D5-free) with a cruelty-free and vegan formula with hyaluronic acid, vitamin E and 2% niacinamide for an unbeatable hydration boost.
Apply this Rimmel's lasting finish 35 hour foundation with a foundation brush, sponge or fingertips to blend into the skin for unbeatable wear and coverage.