

Apply this liquid foundation using a sponge or fingertips to blend seamlessly across the face. This Rimmel London base provides full coverage with SPF20 protection against sun damage. Sourced from a trusted UK brand known for cruelty-free formulas globally.
Full coverage, liquid foundation with a really natural, healthy-looking finish.
Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E.
SPF20 to protect skin from the sun.
Up to 35hr wear that stays all day (compared to top 3 leading competitors' long-wear foundation in the UK market).
Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean, vegan and cruelty free formula.
Get unbeatable hydration and up to 35hr wear with Rimmel London Lasting Finish 35 Hour Foundation, Rimmel's most hydrating long-wear foundation. This full-coverage Rimmel foundation has a natural-looking finish with SPF20 and is clinically proven to improve skin radiance. A clean foundation (D5-free) with a cruelty-free and vegan formula with hyaluronic acid, vitamin E and 2% niacinamide for an unbeatable hydration boost.
Suitable for Vegans
Apply this Rimmel's lasting finish 35 hour foundation with a foundation brush, sponge or fingertips to blend into the skin for unbeatable wear and coverage.