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Plastic-free, plant-based wipes approved for babies' sensitive skin. When we say flushable, we mean it. Pura flushable baby wipes are officially accredited by Water UK as 'Fine to Flush'.
Baby wipes can contain hidden plastic. Wait, what?! It's true. And they can also last over 100 years landfill. We're a British brand on a mission to drive a big change. Pura's plastic-free wipes are made from biodegradable plant fibres, gentle on skin, gentle on the planet, tough on everything else. Now you can care for the planet just by caring for your family. Easy.
Because, call us crazy, but we believe baby wipes shouldn't outlive babies.