Use Provoke Touch of Silver Intensive Brightening Shampoo once a week to maintain cool tones. Lather for five minutes and rinse for visible results. This UK brand uses purple and blue pigments to counteract brassiness in blonde, highlighted, or grey hair.
Removes Brassy Tones in Just 1 Wash
Blonde, Highlighted & Grey Hair
Against Animal Testing
Provoke Intensive Brightening Shampoo instantly brightens hair colour and removes brassy tones for visible results in just 1 wash. Formulated with a powerful blend of purple & blue pigments, its technology counteracts yellow and orange brassy tones, leaving hair beautifully bright and shiny.
Ingredients: Aqua (Water), Sodium Laureth Sulfate, Sodium Chloride, Decyl Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Parfum (Fragrance), PEG-150 Pentaerythrityl Tetrastearate, Citric Acid, Sodium Benzoate, PEG-6 Caprylic/Capric Glycerides, Laureth-4, Glycol Distearate, Glycerin, Potassium Sorbate, Polyquaternium-10, Disodium EDTA, Salicylic Acid, Cocamidopropyl Betaine, Linalool, Hexyl Cinnamal, Tetramethyl Acetyloctahydronaphthalenes, Sodium Hydroxide, CI 60730 (Acid Violet 43), HC Blue No. 2
Preparation: Results in just 1 wash. Use once a week or every other wash. Wet hair. Lather. 5 min. Rinse. For optimal toning results, pair with our Intensive Hydration Conditioner. For daily colour maintenance between toning treatments, use our Keep it Bright Shampoo and Conditioner.
Caution: Purple and blue pigments can stain, avoid contact with clothing & porous surfaces. Avoid contact with eyes. In case of contact, rinse thoroughly with water. Use as directed. Can cause an allergic reaction. Keep out of reach of children.
Country of Origin: United Kingdom
Packaging: Bottle
