

Use Provoke Touch of Silver once a week for best results. Wet hair, lather, leave for 5 minutes, then rinse. This brightening shampoo removes brassy tones from blonde, highlighted, and grey hair with purple and blue pigments. It is made by Provoke, a trusted UK brand.
Provoke Intensive Brightening Shampoo instantly brightens hair colour and removes brassy tones for visible results in just 1 wash. Formulated with a powerful blend of purple & blue pigments, its technology counteracts yellow and orange brassy tones, leaving hair beautifully bright and shiny.
Before - Brassy, Dull
After - Bright, Shiny
Country of origin: United Kingdom
Preparation and Usage: Results in just 1 wash. Use once a week or every other wash. Wet hair, Lather, 5 min, Rinse. For optimal toning results, pair with our Intensive Hydration Conditioner. For daily colour maintenance between toning treatments, use our Keep it Bright Shampoo and Conditioner.
Package type: Bottle
Safety Warning: CAUTION: Purple and blue pigments can stain, avoid contact with clothing & porous surfaces. Avoid contact with eyes. In case of contact, rinse thoroughly with water. Use as directed. Can cause an allergic reaction. Keep out of reach of children.
Ingredients: Aqua (Water), Sodium Laureth Sulfate, Sodium Chloride, Decyl Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Parfum (Fragrance), PEG-150 Pentaerythrityl Tetrastearate, Citric Acid, Sodium Benzoate, PEG-6 Caprylic/Capric Glycerides, Laureth-4, Glycol Distearate, Glycerin, Potassium Sorbate, Polyquaternium-10, Disodium EDTA, Salicylic Acid, Cocamidopropyl Betaine, Linalool, Hexyl Cinnamal, Tetramethyl Acetyloctahydronaphthalenes, Sodium Hydroxide, CI 60730 (Acid Violet 43), HC Blue No. 2