Parla Pro Whitening Plastic Free Toothpaste 75ml

Vegetarian

For high gloss whitening and whole body wellness. A dentist-designed whitening toothpaste that strengthens enamel and soothes sensitivity. Ready to brighten your smile while you brush? PÄRLA's PRO WHITENING Toothpaste pairs fluoride with hydroxyapatite (HAp) to help remineralise teeth and increase enamel strength by up to 65%, tackling sugar- and acid-related wear for a glossier, whiter finish. With Vitamin B12 and Vitamin E to support gum health and overall wellness, it's everyday care with pro-level results.

• Clinically inspired whitening: Visibly brightens while polishing for a high-gloss finish.
• Enamel repair power duo: Fluoride + hydroxyapatite help remineralise and harden enamel (up to 65% stronger).
• Wellness support: Vitamin B12 and Vitamin E with every brush to support gum and immune health.
• Clean & kind: No artificial colours and free of preservatives, SLS-free, palm-oil-free, vegan, cruelty-free, gluten-free.
• Planet-first packaging: 100% plastic-free aluminium tube and cap - rinse-free, curbside recyclable.

How it works

Hydroxyapatite (HAp) is the mineral that forms the building blocks of your enamel. PRO WHITENING pairs fluoride + hydroxyapatite to rebuild and protect that mineral layer while lifting surface stains - so you get strength and shine.

• Remineralise & strengthen: Fluoride and biomimetic hydroxyapatite work together to refill microscopic enamel defects and increase enamel hardness by up to 65%.
• Whitening by polishing: Fine, low-abrasive polishing agents help lift daily stains for a smoother, glossier, brighter look.
• Gum & wellness support: Vitamin B12 and Vitamin E support gum health and provide antioxidant care with every brush.

Stronger enamel + smoother surface = brighter gloss, whiter-looking teeth, happier smiles.

Active ingredients (what they do)

• Hydroxyapatite (HAp): A biomimetic mineral that helps rebuild and smooth enamel for a naturally brighter look.
• Fluoride: Supports stronger enamel and helps resist cavities.
• Vitamin B12 & Vitamin E: Support gum and overall oral wellness.

Features

High Gloss Whitening, Vitamin E & B12, Pro Whitening

Country of origin

United Kingdom

Preparation and Usage

Use a pea-sized amount for your daily brushes

Package type

Tube

Other Information

Storage: Store in a cool dry place under 30°C.

Safety Warning

FLUORIDE CONTENT
Contains Sodium Monofluorophosphate 1.1% w/w (1450 ppm F)

IMPORTANT USAGE INFORMATION
In case of intake of fluoride from other sources consult a dentist or doctor. Discontinue use and consult your dentist if irritation occurs. Not suitable for children under the age of 7. Use of the product by children (7+) should be supervised by an adult.

Ingredients

Glycerin, Calcium Carbonate, Aqua, Hydroxyapatite, Hydrated Silica, Kaolin, Perlite, Sodium Monofluorophosphate, Xylitol, Cellulose Gum, Cocamidopropyl Betaine, Mentha Arvensis Leaf Oil, Stevioside, Menthol, Sodium Bicarbonate, Mentha Viridis Leaf Oil, Sodium Chloride, Tocopheryl Acetate, Mentha Piperita Oil, Methylcobalamin, Limonene

Dietary Information

Not Tested on Animals; Suitable for Vegans; Suitable for Vegetarians

Brand

Parla Oral Care

Brand details

PÄRLA is redefining oral care at the intersection of clinical science and modern wellness. Designed by dentists, our approach is rooted in evidence-led formulations that support the oral microbiome and whole-body health, while challenging outdated industry norms. As a certified B Corp and proudly plastic-free, we're committed to raising standards across both health and sustainability. We believe oral care should be as considered as skincare - effective, beautifully designed, and aligned with a healthier lifestyle. From ingredient integrity to responsible innovation, PÄRLA exists to elevate everyday routines into something smarter, cleaner, and genuinely better for people and the planet.