Noughty Tough Cookie Strengthening Shampoo - 250ml - 97% Natural, Vegan & Cruelty-Free

Keep you guard up and come out fighting. This mighty formula helps to strengthen weakened hair, reduce breakage and extend survival. Packed with a power trio of antioxidant rich bilberry, sea buckthorn and cloudberry, anti-pollution technology protects against urban aggressors. You'll be one tough cookie.

Hair that is brittle, weak or exposed to pollution, needs muscle in its corner. This 97% natural, sulphate and silicone free Shampoo helps to strengthen weakened hair, reduce breakage and extend survival.

Active Ingredients
Cloudberry, Bilberry, Sea Buckthorn
Our proprietary blend of bilberry, cloudberry and sea buckthorn extracts is potently antioxidant, helping to protect and moisturise hair.

Wheat Bran Extract
Antipollution technology, powered by a highly technical extraction of wheat bran, helps to protect hair from urban pollution as well as strengthen brittle hair, reduce breakage and extend hair survival.

The Noughty Choice
All Noughty products are: 97% natural; contain no parabens, petrochemicals, sulphates or silicones; vegan friendly and cruelty free. Made in the UK.

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Green Parent Awards 2019 - Best Buy
The Natural Health International Beauty Awards 2019: Highly Commended: Anti-Pollution Category

Transitioning to natural haircare
Hair may need a little time to detox when transitioning to natural haircare. Conventional ingredients can leave residues that coat the hair shaft and build up, weighing the hair down and leaving it dull.

It can take a few washes (Noughty recommends up to 8) for the build-up to be removed from root to tip. During this transition, hair can feel worse before it feels better. Hair can feel tangled, matted, sticky or heavy, as detoxing asks the hair to let go of all the residual materials it's been holding onto.

Make sure you are using plenty of water - from wetting your hair to adding water in wash, to rinsing thoroughly. Use a more intense conditioner to help with tangles and mats, and only apply conditioner to mid lengths and ends if hair feels sticky or heavy.

Patience and persistence are worth it: after around 8 washes, hair will start to benefit from the natural ingredients and the balance of oils will be restored.

© KMI Brands 2019.

KMI Brands Ltd.,
6th floor,
71 Kingsway,
London,
WC2B 6ST.

Directions: Apply to wet hair for a feather-soft lather. If needed, add more water for extra foam. For best results, finish with Tough Cookie Conditioner.

WARNINGS: Colours may vary due to natural extracts. Avoid contact with eyes; if product gets into the eyes, immediately rinse well with water.