#1 Setting Brand*. Talc-Free Formula. 16HR Ultra-Blurring Wear.
The cult-favorite Translucent Loose Setting Powder, now talc-free with ultra-blurring power. For the first time, Laura is making her iconic powder free from talc, without any sacrificing any benefits.! This truly translucent powder sets makeup for 16 hours of weightless wear with an ultra-blurring, soft-matte finish. Like the Original, it is exceptionally milled to deliver incredible staying power without weight or texture so skin looks and feels soft, smooth and flawless from day to night. New infusion of ultra-blurring ingredients like amino acid and silica powders, the powder blurs away the look of pores, fine lines, and imperfections – with total shine control and zero photo flashback. Plus, we’ve added ingredients like Hyaluronic Acid for all-day comfort on all skin types, even dry skin! Even the non-powder user will have this be a new staple in their makeup routine.
16 Hour Ultra-blurred, Soft Matte Finish: sets makeup for 16 hours of ultra-blurred complexion Feels Breathable: 99% of consumers say the powder feels comfortable** Comfortable Shine Control: 97% of users say the powder controls the look of shine on skin** No Photo Flashback: Take our no photo flashback test and say good-bye to flashback Foolproof: Our artist-inspired “press & roll” technique ensures the perfect application every time Shades for Virtually All Skintones: 97% of users say the powder works well on their skintone** Comfortable For All Skin Types, Including Dry Skin: 96% of consumers say the powder doesn’t leave skin feeling tight** Does not clog pores. Dermatologist-tested. Non-comedogenic.
Three Shades for Virtually All Skintones Translucent: Perfect for Fair to Medium Skin Tones. Translucent Honey: Sets medium skin tones with olive and golden undertones. Translucent Medium Deep: Ideal for medium-deep to deep skin tones.
Key Ingredients
Talc-Free Formula: Specially developed formula for all the benefits of TLSP Original without talc
Amino Acid and Silica Powders: Powerful ultra-blurring ingredients that immediately create a soft-focus effect on fine lines, pores, and imperfections
Hyaluronic Acid: Makes the powder comfortable for all skin types, even dry skin
Ultra, Finely-milled Texture: Becomes one with skin, without emphasizing texture, imperfections, or dry patches
*Based on #1 US Rank by NPD Group Inc in Prestige Retail, YE 2021. **Based on 3-day consumer testing with 71 women using Translucent Loose Setting Powder Ultra-Blur
KEY SELLING POINTS • New! Talc-Free Setting Powder from #1 Setting Brand* • 16HR Wear, with Ultra-Blurring, Soft Matte Finish • Comfortable For All Skin Types Including Dry Skin (The Non-Powder User's Powder) TECHNOLOGIES • Talc-Free Formula: specially developed formula for all the benefits of TLSP Original without talc • Amino Acid and Silica Powders: powerful ultra-blurring ingredients that immediately create a soft-focus effect on fine lines, pores, and imperfections • Hyaluronic Acid: makes the powder comfortable for all skin types, especially dry skin • Ultra, Finely-milled Texture: becomes one with skin, without emphasizing texture, imperfections, or dry patches In clinical testing results, TLSP Ultra-Blur was shown to have: No flashback in photos 16-hour longwear After 3 day of consumer testing, 71 women agreed that TLSP Ultra-Blur: Sets makeup (100%) Feels comfortable (99%) Controls the look of shine on my skin (97%) Works well on my skintone (97%) Feels silky soft (96%) Doesn't leave skin feeling tight (96%) Does not change color throughout the day (93%) Ensures my makeup lasts (92%) Does not leave a white cast on skin (87%) Looks translucent on my skin (82%) Blurs imperfections (80%) Blurs skin texture (78%) Blurs pores (75%) Is ultra blurring (72%) Blurs fine lines (70%)
MICA, LAUROYL LYSINE, ZINC STEARATE, ALUMINUM STARCH OCTENYLSUCCINATE, SILICA, C13-15 ALKANE, ETHYLHEXYLGLYCERIN, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, TOCOPHEROL, SODIUM HYALURONATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR/(+/-): BLUE 1 LAKE (CI 42090), IRON OXIDES (CI 77491, CI 77492, CI 77499), MANGANESE VIOLET (CI 77742), RED 7 (CI 15850), TITANIUM DIOXIDE (CI 77891), ULTRAMARINES (CI 77007), YELLOW 5 LAKE (CI 19140).
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