La Riche Directions Pre Colour Shampoo

The Directions Pre Colour Shampoo by La Riche is a specially formulated pre-coloring treatment that gently cleanses hair. Use it before applying hair dye to ensure even, vibrant results.

• Contains gentle cleansing agents to remove build-up.
• Prepares hair for maximum colour absorption.
• Suitable for use before any hair dye brand.
• Helps achieve consistent color results.
• A trusted UK hair care product from Directions.