£20.37
Achieve an Ultra Platinum Bleach result at home using the renovated Preference Bleach by L'Oreal Paris. This permanent hair dye system is formulated with integrated bond protect technology to minimise damage during lightening. It is designed to deliver consistent, high-lift colour results when used as directed, perfect for achieving that extreme platinum blonde dye look.
- Lightens the hair by up to 9 levels for extreme colour change.
- Features bond protect technology, resulting in up to 80% less breakage.
- Includes anti-brass care to help maintain cool tones post-lightening.
- Requires mixing components and performing a patch test 48 hours prior to application.
- Follow the included instructions for mixing, application, and post-colour conditioning.
This comprehensive kit provides the necessary components for successful platinum blonde dye application, helping you manage brassiness effectively.
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Product InformationLooking for an Ultra Platinum Bleach at home? Introducing renovated Preference Bleach by L'Oreal Paris, with bond protect technology! Benefits of Preference by L'Oreal Paris • Ultra Platinum Bleach with Bonding Technology • Lightens up to 9 Levels • Up to -80% Breakage* • Anti-brass care Read the instructions and do patch test 48 hours before use, 1.) Use gloves and mix components (powder and lightening cream) into developer bottle and shake to mix evenly, 2.) Apply bleach and leave for recommended time, 3.) Follow with conditioner and rinse. IMPORTANT: THIS PRODUCT CONTAINS PERSULFATES AND COLOURANTS. IT CAN CAUSE AN ALLERGIC REACTION WHICH IN CERTAIN RARE CASES MAY BE SEVERE. IT IS ESSENTIAL TO FOLLOW THE PRECAUTIONS BELOW: • DO NOT USE IF: - You are sensitive to persulfates or have previously experienced a reaction to a bleaching product. - You have previously experienced any reaction after colouring your hair. - You have a sensitive, irritated, or damaged scalp. For all questions related to your personal sensitivity, consult a doctor. Each box includes: 1x Lightening Cream, 1x Developer Cream, 1x Lightening Powder Sachet, 1x Reinforcing Conditioner, 1x User guide & pair of protective gloves. What makes it special? PROTECTIVE BONDING TECHNOLOGY - A perfect mix of lightening and bonding technology agents for our maximum lift and proven hair protection! ANTI-BRASS CARE - Thanks to our anti-brass care conditioner it protects the hair fibre and reduces breakage by up to 80% while neutralising brassy undertones. L'OREAL PARIS BLONDE ROUTINE - Pair with one of our Post-Bleach Toner Treatments *Instrumental Brushing Test
Storage TypeAmbient
FeaturesUltra Platinum Bleach with Bonding Technology Lightens up to 9 Levels Up to -80% Breakage*.
Ingredients1240996 - Lightening Powder: Potassium Persulfate , Sodium Silicate , Ammonium Persulfate , Citric Acid , Sodium Persulfate , Sodium Metasilicate , Sodium Lauryl Sulfate , Edta , Glycine , Ci 77891 / Titanium Dioxide , Hydrogenated Polydecene. (F.I.L. Z70018766/1). 1240812 - Lightening Cream: Aqua / Water , Cetearyl Alcohol , Propylene Glycol , Ethanolamine , Deceth-3 , Laureth-12 , Ammonium Hydroxide , Oleth-30 , Lauric Acid , Glycol Distearate , Polyquaternium-22 , Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate , Carbomer , Edta , Parfum / Fragrance. (F.I.L. C263376/1). 1190207 - Developer Cream: Aqua / Water , Paraffinum Liquidum / Mineral Oil , Hydrogen Peroxide , Cetearyl Alcohol , Sodium Cetearyl Sulfate , Sodium Salicylate , Sodium Sulfate , Peg-40 Hydrogenated Castor Oil , Phosphoric Acid , Tetrasodium Etidronate , Tetrasodium Pyrophosphate. (F.I.L. C199529/1). 1241647 - Reinforcing Conditioner: Aqua / Water , Cetearyl Alcohol , Behentrimonium Chloride , Cetyl Esters , Ci 60730 / Acid Violet 43 , Ci 45100 / Acid Red 52 , Cocos Nucifera Oil / Coconut Oil , Sodium Hydroxide , Phenoxyethanol , Ethylhexyl Salicylate , Trideceth-6 , Chlorhexidine Digluconate , Limonene , Linalool , Benzyl Salicylate , Benzyl Alcohol , Amodimethicone , Isopropyl Alcohol , Alpha-Isomethyl Ionone , Citric Acid , Citronellol , Cetrimonium Chloride , Coumarin , Hexyl Cinnamal , Amyl Cinnamal , Parfum / Fragrance. (F.I.L. C254891/1). .
