Preference is legendary for its lustrous colour results, and fade-resistant formula. Now enhanced with ultra cool tones, combining a mix of illuminating reflects for luminous colour that does not look dull. Experience the premium performance of Preference, with colour radiance for up to 8 weeks. Improved fragrance for a better colour experience.
STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing. STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.
Hair colorants can cause severe allergic reactions.Read and follow instructions.This product is not intended for use on persons under the age of 16.
Temporary “black henna” tattoos may increase your risk of allergy.
Do not colour your hair if:
You have a rash on your face or sensitive, irritated and damaged scalp,
You have ever experienced any reaction after colouring your hair.
You have experienced a reaction to a temporary “black henna” tattoo in the past.
You must do an allergy alert test without fail 48 hours before each use of this product (read and follow the instruction leaflet).
Remember to buy this product in advance in order to do the allergy alert test 48 hours before use.
The Developer Creme contains hydrogen peroxide
The Colourant Gel contains: phenylenediamines, phenylenediamines (toluenediamines), resorcinol, and ammonia.
Avoid contact of the product with eyes. Do not use to dye eyelashes or eyebrows.
Rinse eyes immediately and thoroughly if product comes into contact with them.
Wear the gloves supplied in the box.
Rinse hair well after application.
Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair.
Do not use if your hair has been coloured with henna or with a progressive hair colorant.
Keep out of reach of children.
We deliver to over 120 countries || Whilst certain products cannot be delivered outside UK, some products may be subject customs and excise duties || We confirm if this product can be delivered to your location (outside the UK) when you enter your delivery address at checkout. If you are unable to checkout, please contact us via WhatsApp or email hello@mcgrocer.com to enquire if this product can be delivered to your location and to process your order via our live chat.
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