L'Oreal Paris Preference 8L Extreme Platinum Permanent Hair Dye

Lightens up to 8 levels Absolute platinum, lustrous shine Extreme lightening with brass-defying care

Highlights

• Up to 9 weeks of fade-defying colour
• Multidimensional Colour and High-Impact Shine
• New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes.
• Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine.
• Up to 5x more nourished hair

About this product

Introducing Preference Toners by L'Oreal Paris powered by our new ammonia-free technology!

Benefits of Preference by L'Oreal Paris

• New Ammonia-Free Post-Bleach Treatment
• Up to 4 Weeks of Pure Blonde neutralising unwanted brassy tones
• Up to 4x more nourished hair
• 5 Minutes: Application Time
• Smoother and Silkier hair

Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour toning cream into developer bottle and shake to mix evenly, 2.) Apply toner and leave for recommended time, 3.) Follow with conditioner and rinse.

Each box includes:

• 1x Toning Cream
• 1x Developer Cream
• 1x Reinforcing Conditioner
• 1x User guide & pair of protective gloves

What makes it special?

• REBALANCES pH - After undergoing a bleaching service the hair becomes alkaline which can make it dull and porous. The new Preference Acidic Toner rebalances the pH level of hair, improving hair quality.
• AMMONIA-FREE TECHNOLOGY - This new formula helps effectively neutralise unwanted orange and yellow tones for an ultra-pure blonde that lasts whilst having a pleasant smell.
• REINFORCING CONDITIONER - Apply the Toner and our Reinforcing Conditioner for smoother and silkier hair.

Instrumental Test

Ingredients

• 1240996 - Lightening Powder: Potassium Persulfate, Sodium Silicate, Ammonium Persulfate, Citric Acid, Sodium Persulfate, Sodium Metasilicate, Sodium Lauryl Sulfate, Edta, Glycine, Ci 77891 / Titanium Dioxide, Hydrogenated Polydecene. (F.I.L. Z70018766/1).
• 1240812 - Lightening Cream: Aqua / Water, Cetearyl Alcohol, Propylene Glycol, Ethanolamine, Deceth-3, Laureth-12, Ammonium Hydroxide, Oleth-30, Lauric Acid, Glycol Distearate, Polyquaternium-22, Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate, Carbomer, Edta, Parfum / Fragrance. (F.I.L. C263376/1).
• 1190207 - Developer Cream: Aqua / Water, Paraffinum Liquidum / Mineral Oil, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Sodium Salicylate, Sodium Sulfate, Peg-40 Hydrogenated Castor Oil, Phosphoric Acid, Tetrasodium Etidronate, Tetrasodium Pyrophosphate. (F.I.L. C199529/1).
• 1241647 - Reinforcing Conditioner: Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Cetyl Esters, Ci 60730 / Acid Violet 43, Ci 45100 / Acid Red 52, Cocos Nucifera Oil / Coconut Oil, Sodium Hydroxide, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Amodimethicone, Isopropyl Alcohol, Alpha-Isomethyl Ionone, Citric Acid, Citronellol, Cetrimonium Chloride, Coumarin, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C254891/1).

Pack size: 1

Preparation and usage

Read the instructions and do patch test 48 hours before use, 1.) Use gloves and mix components (powder and lightening cream) into developer bottle and shake to mix evenly, 2.) Apply bleach and leave for recommended time, 3.) Follow with conditioner and rinse.

IMPORTANT: THIS PRODUCT CONTAINS PERSULFATES AND COLOURANTS. IT CAN CAUSE AN ALLERGIC REACTION WHICH IN CERTAIN RARE CASES MAY BE SEVERE. IT IS ESSENTIAL TO FOLLOW THE PRECAUTIONS BELOW:

• DO NOT USE IF:
  • You are sensitive to persulfates or have previously experienced a reaction to a bleaching product.
  • You have previously experienced any reaction after colouring your hair.
  • You have a sensitive, irritated, or damaged scalp.

For all questions related to your personal sensitivity, consult a doctor.

Specifications

Manufacturer

L'Oréal Paris, London, W6 8AZ

Brand details

For expert advice, please contact:L'Oréal Consumer Advisory Department UK: 0800 0304 032 ROI: 1800 818 672