To achieve cool-toned light ash blonde hair, apply L'Oreal Paris Excellence Permanent Hair Dye in shade Natural Light Ash Blonde 9.1. The non-drip crème formula with Hyaluronic Acid and Purple Technology neutralizes brassy undertones while providing up to 100% grey coverage. After colouring, use the included purple shampoo and mask to maintain a fresh, cool tone. This complete kit from L'Oreal Paris, a trusted brand widely available in the UK, delivers lasting colour with nourished, shiny hair.
Permanent at-home colour now enriched with Hyaluronic Acid. Visibly better hair quality vs before colouring. Up to 100% Grey Coverage. Up to 10x more nourished hair. Up to 2x shinier hair.
Tired of greys and looking for a caring at-home hair dye to refresh your cool colour? Introducing new L'Oréal Paris Excellence Cool Crème, a permanent at-home colour solution featuring advanced Purple Technology and enriched with Hyaluronic Acid. This innovative formula not only provides up to 100% grey coverage but also actively neutralizes unwanted yellow and orange undertones, thanks to its specialized purple shampoo and mask, ensuring a lasting cool tone. Beyond exceptional colour, it delivers up to 5 times more nourished hair, with the Hyaluronic Acid infusing vital moisture. The comprehensive Triple Care Colour Ritual includes a Protective Cool Colouring Crème that shields and nourishes as it colours, a gentle pH Purple Shampoo, infused with Hyaluronic Acid, to delicately cleanse the scalp and hair, and an Anti-Brassiness Purple Mask, also enriched with Hyaluronic Acid, that seals cuticles for supple, cool-toned hair. Its non-drip crème formula ensures easy application, making it suitable for all hair types. Each box contains all necessary components for a complete at-home colouring experience. Always remember to read instructions thoroughly and perform a patch test 48 hours before use. (Instrumental Test).
Ingredients
1254018 G - Colouring Cream: Aqua / Water, Cetearyl Alcohol, Ammonium Hydroxide, Ceteareth-25, Cocamide Mea, Stearic Acid, Palmitic Acid, Propylene Glycol, M-Aminophenol, 2-Amino-3-Hydroxypyridine, Ascorbic Acid, Sodium Sulfite, Sodium Hydroxide, Sodium Lauryl Sulfate, Hydroxybenzomorpholine, Hydroxyethyl-3,4-Methylenedioxyaniline Hcl, Polyquaternium-6, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Isopropyl Myristate, P-Phenylenediamine, Myristic Acid, Cetrimonium Chloride, Tetrasodium Edta, 2,4-Diaminophenoxyethanol Hcl, Parfum / Fragrance. (F.I.L. Z70027686/1). 1210216 - Developer: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Lauryl Sulfate, Sodium Benzoate, Etidronic Acid, Citric Acid, Tetrasodium Edta. (F.I.L. B222323/2).1247249 A - Gentle Ph Shampoo: Aqua / Water, Sodium Laureth Sulfate, Glycol Distearate, Sodium Chloride, Cocamidopropyl Betaine, Dimethicone, Guar Hydroxypropyltrimonium Chloride, Cocamide Mea, Coco-Betaine, Sodium Benzoate, Sodium Hydroxide, Sodium Hyaluronate, Steareth-6, Phenoxyethanol, Acetic Acid, Peg-100 Stearate, Trideceth-10, Trideceth-3, Salicylic Acid, Fumaric Acid, Linalool, Benzyl Alcohol, Amodimethicone, Isoeugenol, Carbomer, Citric Acid, Hexylene Glycol, Hexyl Cinnamal, Parfum / Fragrance. (F.I.L. Z70029922/1). 1247250 - Nourishing Mask: Aqua / Water, Cetearyl Alcohol, Dimethicone, Glycerin, Behentrimonium Chloride, Lactic Acid, Sodium Laureth Sulfate, Sodium Hyaluronate, Sodium Hydroxide, Phenoxyethanol, Linalool, Benzyl Alcohol, Amodimethicone, Isopropyl Alcohol, Isoeugenol, Cetrimonium Chloride, Hexyl Cinnamal, Parfum / Fragrance. (F.I.L. Z70036686/1).
Manufacturer: L'Oréal Paris, London, W6 8AZ
Preparation
STEP 1 - BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 - PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing. STEP 3 - APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.
Country of Origin: Belgium
