L'Oreal Paris Excellence Creme 01 Lightest Natural Blonde Permanent Hair Dye

Highlights

• Permanent at-home lightening now enriched with Hyaluronic Acid
• Up to 10x more nourished hair after using whole kit
• Care for your colour with our Hi-Lift Neutralizing Colouring Crème. Care for your scalp, with our gentle pH Shampoo. Care for your hair with our Nourishing Radiance Mask.
• Up to 4 Level Lift leaving you with a rich neutralized blonde.

About this product

Looking for a pure blonde without brassy undertones, achievable right at home? Discover L'Oréal Paris Excellence Pure Blonde, a permanent at-home lightening solution now significantly enriched with Hyaluronic Acid for advanced hair care. This innovative formula delivers up to 10x more nourished hair while providing an impressive up to 4-level lift, culminating in a rich, beautifully neutralized blonde result. The complete care ritual includes a Hi-Lift Neutralizing Colouring Crème that actively protects and nourishes your hair during the lightening process. It's accompanied by a gentle pH Shampoo, designed to delicately cleanse both scalp and hair of residue, and a Nourishing Radiance Mask that seals cuticles with hydration, leaving hair supple, radiant, and ensuring a long-lasting blonde. The powerful Hyaluronic Acid helps hair retain its natural moisture throughout the entire process. Application is made easy thanks to its non-drip crème formula, and each box conveniently contains all the necessary components for your transformation. As always, remember to read instructions thoroughly and perform a patch test 48 hours before use. (Instrumental Test, after using whole kit).

Ingredients

1207200 - Colouring Cream: Aqua / Water, Cetearyl Alcohol, Propylene Glycol, Deceth-3, Laureth-12, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Lauric Acid, Glycol Distearate, Polyquaternium-22, Ethanolamine, Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate, Ci 77891 / Titanium Dioxide, 2, 4-Diaminophenoxyethanol Hcl, M-Aminophenol, 5-Amino-6-Chloro-O-Cresol, Ascorbic Acid, Sodium Metabisulfite, Thioglycerin, Toluene-2, 5-Diamine, Dimethicone, N, N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Carbomer, Resorcinol, Edta, Parfum / Fragrance. (F.I.L. C204253/1).

1187092 - Developer: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide Mea, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202310/2).

1247249 A - Gentle Ph Shampoo: Aqua / Water, Sodium Laureth Sulfate, Glycol Distearate, Sodium Chloride, Cocamidopropyl Betaine, Dimethicone, Guar Hydroxypropyltrimonium Chloride, Cocamide Mea, Coco-Betaine, Sodium Benzoate, Sodium Hydroxide, Sodium Hyaluronate, Steareth-6, Phenoxyethanol, Acetic Acid, Peg-100 Stearate, Trideceth-10, Trideceth-3, Salicylic Acid, Fumaric Acid, Linalool, Benzyl Alcohol, Amodimethicone, Isoeugenol, Carbomer, Citric Acid, Hexylene Glycol, Hexyl Cinnamal, Parfum / Fragrance. (F.I.L. Z70029922/1).

1177657 E - Nourishing Mask: Aqua / Water, Amodimethicone, Stearyl Alcohol, Hydroxypropyl Starch Phosphate, Isopropyl Myristate, Behentrimonium Chloride, Cetyl Alcohol, Sodium Hyaluronate, Phenoxyethanol, Acetic Acid, Peg-150 Distearate, Trideceth-5, Trideceth-6, Trideceth-10, Linalool, Benzyl Alcohol, Isopropyl Alcohol, Isoeugenol, 2-Oleamido-1, 3-Octadecanediol, Caprylyl Glycol, Cetrimonium Chloride, Hexyl Cinnamal, Glycerin, Parfum / Fragrance. (F.I.L. Z70029911/1).

Pack size

1

Preparation and usage

• STEP 1 - BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.
• STEP 2 - PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing.
• STEP 3 - APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Manufacturer

L'Oréal Paris, London, W6 8AZ

Brand details

For expert advice, please contact:L'Oréal Consumer Advisory Department UK: 0800 0304 032 ROI: 1800 818 672