For a vibrant, fade-defying hair colour, use L'Oréal Paris Preference 7.23 Dark Rose Gold permanent dye at home. This product offers up to 100% grey coverage and 9 weeks of shine, infused with Vitamin E and UV filters. L'Oréal Paris is a popular brand available in the UK.
L'Oréal Paris Preference 7.23 Dark Rose Gold, Rich Luminous Fade-Defying Permanent Colour. Are you looking for long-lasting beautiful colour? Try L'Oréal Paris Preference, our most premium colouration experience, recommended by 9/10 women. The non-drip formula gently coats the hair fibre, for up to 9 weeks of colour longevity and intense shine. Rich & luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage and nourished hair. Get more from your colouration experience, no appointment needed: 1) Oil-In-Gel Colour, our highest grade dyes for a beautifully rich and multidimensional colour. 2) Non-Drip Developer Cream, ensures optimal fibre adherence for perfect colour and coverage. 3) Shine-Protect Conditioner, to help preserve your day 1 colour & shine, while protecting your hair from environmental aggressors.
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