L'Oréal Paris Excellence Cool Crème 4.11 Ultra Ash Brown No Brass 100% Grey Permanent Hair Dye

Permanent at-home colour with Purple Technology now enriched with Hyaluronic Acid.

• Neutralises yellow and orange undertones thanks to our purple shampoo and mask.
• Up to 100% Grey Coverage
• Up to 5x more nourished hair.
• Care for your colour with our Protective Cool Colouring Crème. Care for your scalp, with our gentle Purple Shampoo. Care for your hair with our Anti-Brassiness Purple Mask.
• Non-drip crème formula for easy application suits for all hair types.

Triple Care Colour Ritual:

• New Protective Cool Colouring Cream enriched with caring agents, it protects and nourishes the hair as it colours, and gives a long-lasting rich colour result.
• New Gentle pH Purple Shampoo infused with Hyaluronic Acid, it delicately cleanses the scalp and hair of excess residue to reveal a beautiful natural colour and hydrated feeling hair.
• New Anti-Brass Purple Mask enriched with Hyaluronic Acid, it seals the cuticles for nourished, supple hair and a long-lasting rich colour.

What makes it special: Hyaluronic Acid + Purple Technology simultaneously nourishes the hair while the anti-brass purple mask neutralises brassiness for smooth and cool toned hair.

Read instructions and patch test 48 hours before use:

• Use gloves and pour colouring into developer bottle and shake to mix.
• Apply colour and leave for recommended time.
• Shampoo out and follow with conditioning mask.

Each box includes: 1x Developer, 1x Colouring Cream, 1x Comb Applicator, 1x Gentle pH Shampoo, 1x Mask, 1x Leaflet and Pair of Gloves.

Instrumental Test