Keep colour vibrant with L'Oréal Elvive's purple shampoo, a colour-correcting formula that neutralises yellow and brassy tones in blonde, highlighted, brunette and grey hair. The purple pigments work on the colour wheel to restore brightness after one use, making it a go-to for maintaining salon-fresh colour at home.
This expertly formulated shampoo addresses a common challenge faced by individuals with highlighted brunette, blonde, and grey hair: the inevitable appearance of yellow and brassy tones over time. These unwanted warm undertones can significantly detract from the vibrancy and freshness of your hair colour, making it appear dull and faded. Our unique formula leverages the fundamental principles of colour theory. On the colour wheel, purple stands directly opposite yellow. This scientific understanding is crucial, as the rich purple pigments within our Purple shampoo actively work to counteract and neutralize those undesirable yellow tones that emerge in coloured hair. Our new specialist colour-correcting Purple formula goes beyond mere colour correction it deeply nourishes the hair while effectively neutralizing unwanted yellow, orange, and brassy tones in just one use. The result is hair that looks visibly bright and beautifully vibrant. It is perfectly suitable for blonde, highlighted, and silver hair, ensuring your colour remains stunning.
Size: 200ml
Ingredients: 1170883 E Aqua / Water Sodium Laureth Sulfate Coco-Betaine Glycol Distearate Cocamide Mipa Ci 60730 / Acid Violet 43 Sodium Lauryl Sulfate Sodium Chloride Sodium Benzoate Sodium Hydroxide Trideceth-6 Iris Florentina Root Extract Polyquaternium-7 Polyquaternium-10 Salicylic Acid Limonene Linalool Benzyl Salicylate Benzyl Alcohol Benzophenone-4 Amodimethicone Alpha Isomethyl Ionone Carbomer Citric Acid Citronellol Cetrimonium Chloride Butylene Glycol Coumarin Hexylene Glycol Amyl Cinnamal Parfum / Fragrance (F.I.L C226042/2)
Usage: Use the shampoo once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well and follow with the Purple Conditioner. Apply on damp hair and leave for 5 minutes before rinsing well. Expert Tip: On grey hair, rinse shampoo after one minute. Optimise the effect on highlighted brunette hair by leaving for up to 10 minutes before rinsing. Keep out of reach of children. Wear suitable gloves. Avoid contact with eyes. In case of contact with eyes rinse immediately and thoroughly. Only use for hair colour correction purposes.
Manufacturer's Address: L'Oréal Paris, London, W6 8AZ
Country of Origin: France
