

Knight & Wilson Pureplex is a revolutionary bond reconstructing cream bleach that incorporates advanced Aminofix technology. This innovative system safely delivers up to 8 levels of lift while actively protecting the hair structure from harm. Users can achieve a luminous blonde result without ever needing to use traditional powder bleach again.
This pioneering product is the first true plex technology bleach designed for superior care.
Read Morepureplex revolutionary bond reconstructing cream bleach is the first true plex technology bleach featuring aminofix technology that delivers up to 8 levels of lift safely whilst protecting against damage and breakage first cream and plex bleach that delivers condition and a luminous blonde result you will never need to use a powder bleach again
pureplex revolutionary bond reconstructing cream bleach is the first true plex technology bleach featuring aminofix technology that delivers up to 8 levels of lift safely whilst protecting against damage and breakage rebuilds your hairs natural structure and restores strength suppleness and volume the first bleach product to leave your hair in incredible condition through aminofix and the cream delivery system that delivers luminous even blonde results never use powder bleach again maintain your improved condition and lock in your colour with pureplex shampoo and conditioner
pureplex revolutionary cream bleachlightening cream 80mlbond protecting additive 16mlaqua water sodium bicarbonate sodium laneth40 maleatestyrene sulfonate copolymer urea phenoxyethanol ethylhexylglycerin triethanolamineclarifying shampoo 30ml aqua water cocamidopropyl betaine decyl glucoside sodium lauroyl sarcosinate citric acid camellia sinensis leaf extract citrus limon lemon peel extract tocopheryl acetate pegppg12010 trimethylolpropane trioleate peg40 hydrogenated castor oil laureth2 glycerin propylene glycol phenoxyethanol ethylhexylglycerin parfum fragrance benzyl alcohol limonene linaloolbond reconstructing treatment 30ml aqua water myristyl alcohol stearamidopropyl dimethylamine glyceryl stearate citric acid behenyl alcohol laurdimonium hydroxypropyl hydrolyzed keratin hydrogenated castor oilsebacic acid copolymer bisethylisostearylimidazoline isostearamide cetrimonium chloride ceteareth25 phenoxyethanol ethylhexylglycerin parfum fragrance benzyl benzoate hexyl cinnamal aqua water myristyl alcohol glyceryl stearate cetrimonium chloride behenyl alcohol laurdimonium hydroxypropyl hydrolyzed keratin butyrospermum parkii shea butter argania spinosa kernel oil panthenol quaternium80 citric acid propylene glycol phenoxyethanol ethylhexylglycerin parfum fragrance benzyl alcohol benzyl benzoate hexyl cinnamal ethylhexyl methoxycinnamate
product code 790231
ean 5055786230672
hair colorants can cause severe allergic reactions read and follow the instructions on the box and enclosed in the packthis product is not intended for use on persons under the age of 16 we advise and it is stated on the instructions everyone should perform a strand test before dyeing their hair even if they have used the product before as that ensures they will achieve the right result so remember to buy the product 48 hours in advance
use knight and wilson pureplex blonde whitening mask after bleaching to leave a clean white base with no warm tones