

John Frieda Violet Crush Intensive Purple Shampoo neutralises yellow tones with crushed violet pigments. Enriched with Pro-Vitamin B5, it strengthens hair while toning. Massage into wet hair, leave for 1 minute, then rinse for best results.
Formulated with Crushed Violet Pigments, this intense purple shampoo for blonde hair restores cool, platinum tones from the first use. Developed with colourists and enriched with Pro-Vitamin B5, it helps strengthen as it tones, leaving your blonde soft, strong, and salon-fresh.
When using the intense shampoo and mask. When following the total routine, including mask.
This product has been updated with a new formula. While we endeavour to keep the website up to date, please always refer to the ingredient list on the product packaging.
Ingredients: Water/Aqua/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Citric Acid, Sodium Chloride, Hydrogenated Vegetable Oil, Glyceryl Oleate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Caprylate, Panthenol, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Fragrance/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Acid Blue 9, Acid Violet 43
Storage Type: Ambient
Recycling Info: Recycle: Whole Packaging
Preparation and Usage: Directions: Massage into wet hair, lather and leave on for 1 minute. Rinse well and follow with Violet Crush Conditioner for best results. Use daily until desired colour result is achieved. To maintain results, alternate with your regular shampoo as needed. Rinse hands immediately after applying shampoo to hair.
Country of Origin: Germany