















To neutralise unwanted yellow tones in blonde hair, use the John Frieda Violet Crush Intensive Purple Shampoo. This formula contains crushed violet pigments and Pro-Vitamin B5 to strengthen hair. It is a vegan and silicone-free haircare product from a trusted UK brand.
Formulated with Crushed Violet Pigments, this intense purple shampoo for blonde hair restores cool, platinum tones from the first use. Developed with colourists and enriched with Pro-Vitamin B5, it helps strengthen as it tones, leaving your blonde soft, strong, and salon-fresh.
Features
When using the intense shampoo and mask.
When following the total routine, including mask.
Country of origin Germany
Directions Massage into wet hair, lather and leave on for 1 minute. Rinse well and follow with Violet Crush Conditioner for best results. Use daily until desired colour result is achieved. To maintain results, alternate with your regular shampoo as needed. Rinse hands immediately after applying shampoo to hair.
Safety Warning For external use only. Do not apply to a sensitive, irritated or damaged scalp. Discontinue use if rash or irritation occurs. Avoid eye contact. If contact occurs, rinse thoroughly with water. Keep out of reach of children. Avoid contact with fabrics & household surfaces to prevent staining. If contact occurs, clean immediately. Use towel to protect clothing & fabrics from wet hair.
Ingredients