It's Pure Organic Herbal Hair Colour Dark Brown 110g
Unlike synthetic hair dyes that chemically change the structure of your hair, this plant-based dye is non-invasive, gently coating your hair shaft with a semi-transparent, semi-permanent layer of colour. The final colour will partly depend on the colour of your hair underneath, making it lighter where your initial hair colour is light and darker where your initial hair colour is dark.
On white/grey hair this Dark Brown shade is likely to be light to medium brown. On light brown hair it is likely to be dark brown. On already dark brown hair it may be a very dark brown to black. If your hair is a salt-and-pepper mix of brown and white, then the overall effect will average out, with brown hair going a darker brown and white hair going a lighter brown. A darker colour can be obtained by repeated applications. The longevity of the Dark Brown shade depends how porous your hair is and how often you wash it. It tends to last on average about 3 to 4 weeks on the roots, but it can become permanent on porous areas of your hair such as the older, longer lengths of hair which become more weathered and porous over time.
It’s Pure Ltd, 85 Gregory Rd, Mildenhall, IP28 7DF, UK. EU RP: Curam Riachtanach Ltd, D02 P593, Ireland
Always read the label
Organic Indigo tinctoria (indigo) powder, organic lawsonia inermis (henna) powder, organic cassia auriculata powder, organic emblica officinalis (amla) powder
Keep the packet tightly sealed when not in use. Store in a cool, dry place.
Vegan, vegetarian
For external use only. Use only as directed. Keep out of the reach of children. Patch test before use. In the unlikely event of a rash or irritation, discontinue use. Avoid getting the hair colour paste in your eyes – if this does occur flush thoroughly with water.
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