The Fly: The Big Book of Basketball Fashion from Hachette Book Group explores the intersection of high fashion and basketball through 208 pages of photos and cultural commentary. This book traces the evolution of NBA style from the league's inception to the modern tunnel walk era, making it a must-read for sports and fashion fans.
Equal parts photo-rich lookbook, and cultural commentary, Fly: The Big Book of Basketball Fashion is the story of the extraordinary intersection of high fashion and basketball, from the league's inception to today, and celebrates the iconic style of NBA athletes.
Each chapter explores the style of an era and the cultural influences that shaped it: The league's inception in 1949, pre-Civil Rights Movement, when the NBA was mostly comprised of white players who wore suits and skinny ties. The years following the Civil Rights Act of 1964 and the birth of funk and R&B when basketball fashion got flashier (think Walt 'Clyde' Frazier and Wilt Chamberlain wearing fur coats and big hats). The Michael Jordan era of the 1980s and 1990s, with its oversize suits. The epic Iverson/Hip-Hop years of the late 1990s and early 2000s. And now to today, a time defined not only by social media and high fashion's birthing of the tunnel walk (think LeBron James, Dwyane Wade, and Russell Westbrook), but one in which athletes are idealised as style icons and activists, figures who inspire conversations beyond how they play and what they wear.
