

Apply this long-wear foundation evenly for a natural finish sourced from trusted UK beauty brands. The formula ensures full coverage stays fresh all day with hydration boosters included for healthy skin.
Full coverage, liquid foundation with a really natural, healthy-looking finish. Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E. SPF20 to protect skin from the sun. Up to 35hr wear that stays all day (compared to top 3 leading competitors' long-wear foundation in the UK market). Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean, vegan & cruelty free formula.
Get unbeatable hydration and up to 35hr wear with Rimmel London Lasting Finish 35 Hour Foundation, Rimmel's most hydrating long-wear foundation. This full-coverage Rimmel foundation has a natural-looking finish with SPF20 and is clinically proven to improve skin radiance. A clean foundation (D5-free) with a cruelty-free and vegan formula with hyaluronic acid, vitamin E and 2% niacinamide for an unbeatable hydration boost.
Suitable for Vegans